Cannes Lions 2025: The Unhinged Humour Opportunity Big Ideas

Cannes Lions 2025: The Unhinged Humour Opportunity:

Can brands use humour to heal a world in permacrisis? According to the biggest names at Cannes Lions 2025,...

Viva Tech 2025: Five Sustainable Fashion Start-ups Big Ideas

Viva Tech 2025: Five Sustainable Fashion Start-ups:

From algorithmic upcycling to traceability tools, LS:N Global spotlights five fashion tech start-ups...

SXSW London 2025: Gaming and Brand Strategy Big Ideas

SXSW London 2025: Gaming and Brand Strategy:

From Minecraft’s chicken jockey strategy to Adidas’ direct-to-avatar commerce, LS:N Global unpacks the best...

Viva Technology 2025: Decoding a Decisive Moment for Tech Big Ideas

Viva Technology 2025: Decoding a Decisive Moment for Tech:

At VivaTech 2025, AI took centre stage – but conversations about climate, care and connection revealed where...

Localise to Survive Big Ideas

Localise to Survive:

The third report in our Rebranding Sustainability series looks at how localisation can become a powerful...

Future Days 2025: Designing Inclusive Futures Big Ideas

Future Days 2025: Designing Inclusive Futures:

From nature-driven governance models to decolonised AI models, Lisbon’s Future Days mapped out radical...

SXSW London 2025: The Pursuit of AI Optimism Big Ideas

SXSW London 2025: The Pursuit of AI Optimism:

From AI co-workers to optimising brands for LLM attention, LS:N Global unpacks the best insights on...

FT Business of Luxury 2025: The New Shape of Global Luxury Big Ideas

FT Business of Luxury 2025: The New Shape of Global Luxury:

Luxury is evolving through post-purchase care, storytelling in resale and digital product passports, all in...

Brand Innovation Debrief: Hyrox Big Ideas

Brand Innovation Debrief: Hyrox:

Move over Pilates princesses, Hyrox athletes are the new consumer group every business should have on their...

World Retail Congress 2025: Trust as the Ultimate Currency Big Ideas

World Retail Congress 2025: Trust as the Ultimate Currency:

As the retail industry navigates economic uncertainty and cultural transformation, trust, technology and...

Branding in the Age of Elasticity Big Ideas

Branding in the Age of Elasticity:

As the US enters a time of cultural volatility and political division, brands face a choice: retreat, react...

Time as Luxury: Walpole British Luxury Summit 2025 Big Ideas

Time as Luxury: Walpole British Luxury Summit 2025 :

In an era when time is the ultimate luxury, brands are rethinking what it means to feel, create and care in...

Arabian Travel Market 2025: Five Trends to Watch Big Ideas

Arabian Travel Market 2025: Five Trends to Watch :

Global travel preferences are undergoing a major transformation. From the UAE’s rise as a next-generation...

Brand Innovation Debrief: Aman Big Ideas

Brand Innovation Debrief: Aman:

 Aman stands at the pinnacle of ultra-luxury, marrying other-worldly natural beauty, bespoke...

Milan Design Week 2025: Transformative Touchpoints Big Ideas

Milan Design Week 2025: Transformative Touchpoints :

Grand marketing statements, conversational installations and archival classics took centre stage at Milan...

SXSW 2025: Designing AI With Intent Big Ideas

SXSW 2025: Designing AI With Intent:

At SXSW 2025, the focus was on AI designed with intention and empathy rather than defaulted into systems...

Designing for Extinction Big Ideas

Designing for Extinction:

Some things are meant to last. Others are meant to disappear. As industries phase out wasteful systems,...

Six Storified Retail Environments Big Ideas

Six Storified Retail Environments :

Storified retail crosses entertainment with hospitality, offering brand experiences that immerse visitors in...

IFE 2025: Balancing Health and Hedonism  Big Ideas

IFE 2025: Balancing Health and Hedonism :

The International Food & Drink Event focused on key topics such as health, self-optimisation,...

The Download: Fashion Month A/W 2025–2026 Big Ideas

The Download: Fashion Month A/W 2025–2026:

From Y2K nostalgia to scripted drama and robots – everything new and notable from the autumn/winter...

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