What a brand feels like matters as much as, if not more than, what it says. It isn’t messaging but...
Popularised by a surge in electronic music streaming, Nigeria’s rave scene is emerging as a vibrant space...
At this year’s MAD//Fest, brands, marketers and culture leaders gathered in London’s Truman Brewery to...
As public trust in institutions plummets, brands are stepping up with bold action, scientific rigour and...
Can brands use humour to heal a world in permacrisis? According to the biggest names at Cannes Lions 2025,...
From algorithmic upcycling to traceability tools, LS:N Global spotlights five fashion tech start-ups...
From Minecraft’s chicken jockey strategy to Adidas’ direct-to-avatar commerce, LS:N Global unpacks the best...
At VivaTech 2025, AI took centre stage – but conversations about climate, care and connection revealed where...
The third report in our Rebranding Sustainability series looks at how localisation can become a powerful...
From nature-driven governance models to decolonised AI models, Lisbon’s Future Days mapped out radical...
From AI co-workers to optimising brands for LLM attention, LS:N Global unpacks the best insights on...
Luxury is evolving through post-purchase care, storytelling in resale and digital product passports, all in...
Move over Pilates princesses, Hyrox athletes are the new consumer group every business should have on their...
As the retail industry navigates economic uncertainty and cultural transformation, trust, technology and...
As the US enters a time of cultural volatility and political division, brands face a choice: retreat, react...
In an era when time is the ultimate luxury, brands are rethinking what it means to feel, create and care in...
Global travel preferences are undergoing a major transformation. From the UAE’s rise as a next-generation...
Aman stands at the pinnacle of ultra-luxury, marrying other-worldly natural beauty, bespoke...
Grand marketing statements, conversational installations and archival classics took centre stage at Milan...
At SXSW 2025, the focus was on AI designed with intention and empathy rather than defaulted into systems...
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Big Ideas
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