Christmas list: What New Luxury Millennials want

28 : 12 : 2013 Technista : Topshop : Elle

After a year of jet-setting around the world, New Luxury Millennials will want some time out over the Christmas break, just enough to recharge the batteries, refocus the mind and start planning next year’s project for Kickstarter. LS:N Global has some suggestions for what to buy the person who has everything.

Burberry SS14 Burberry SS14
BMW X4 BMW X4
Chambre Noire fragrance by Olfactive Studio Chambre Noire fragrance by Olfactive Studio

Away from all that high-octane socialising, spending and deal-brokering, our 20something New Luxury Millennial consumers will be taking a leaf out of the No Noise at Selfridges book, with a well-earned spa break at Grace Belgravia. They may find time for some light networking among the Fem-preneurial crowd.

Technology is always on our New Luxury Millennials’ minds. Top of the list is Phonebloks, a great smartphone idea that is way ahead of the crowd. It will look good among the other Techanista gadgets from Fashion Week.

Brand loyalty is not something our New Luxury Millennials give away lightly. They do, however, like sparkly things, especially if they come in small boxes. A subscription to Swarovski’s Passport to Sparkle service will hit the right note.

A touch of sensory overload never hurt anyone, so why not treat the New Luxury Millennial in your life to an olfactory experience, such as The Scent of Space, courtesy of Scratch + Sniff organiser Odette Toilette?

It’s always cocktail o’clock for the New Luxury Millennials, so a bespoke event courtesy of Alexander & James, the online members club platform by Diageo, would tap into their creative spirit.

Virtual stockings are the only way to go for the New Luxury Millennials who have everything. After checking out their Pinterest page, you can’t go wrong with a touch of style direction from the ElleFashionCupboard, Ebay Curators or #DearTopshop campaigns.

Merry Christmas, New Luxury Millennials, from all of us at LS:N Global.

Discover More Daily Signals
How Maison Margiela is turning behind-the-scenes access into brand value

Daily Signals

How Maison Margiela is turning behind-the-scenes access into brand value

Maison Margiela has unveiled unprecedented access to its digital archives, releasing its internal Dropbox folders to the public for free alongside ...
Fashion : Luxury : Design
Stat: Global waste is projected to surge as circular design becomes critical

Daily Signals

Stat: Global waste is projected to surge as circular design becomes critical

Waste volumes are projected to rise more than 80% by 2050, according to a new report from the Waste and Resources Action Programme (WRAP)...
Sustainability : Climate Crisis : Waste Management
Foresight Friday: Alice Crossley, deputy foresight editor

Daily Signals

Foresight Friday: Alice Crossley, deputy foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, deputy foresight editor A...
Foresight Friday : Sport : Music
Ferrari Luce redefines electric performance through tactile design

Daily Signals

Ferrari Luce redefines electric performance through tactile design

Ferrari has unveiled the interior and interface of its first fully electric sports car, the Ferrari Luce.
Mobility : Luxury : Design
Japan cancels cherry blossom festival amid overtourism pressures

Daily Signals

Japan cancels cherry blossom festival amid overtourism pressures

A major cherry blossom festival near Mount Fuji has been cancelled after authorities warned that tourism pressures were tipping into a civic crisis.
Travel & Hospitality : Tourism : Overtourism
Stat: How different generations are really using AI

Daily Signals

Stat: How different generations are really using AI

A new survey of 3,000 Americans by Edubrain reveals Millennials are the most avid users of AI, with 37% using it daily, compared to 25% o...
Technology : AI : Statistic
Under Armour backs the rise of the women’s sports economy

Daily Signals

Under Armour backs the rise of the women’s sports economy

American athletic brand Under Armour has unveiled Click Clack: The Next Era, a new campaign reimagining its original Click-Clack football advert fr...
Sport : Womens Sports : Football
Levi’s launches Wear Longer Project to teach Gen Z clothing repair skills

Daily Signals

Levi’s launches Wear Longer Project to teach Gen Z clothing repair skills

Levi’s has unveiled the Wear Longer Project, a new education initiative designed to equip young people with practical skills to repair, refresh and...
Sustainability : Fashion : Levis
Stat: Britain’s stiff upper lip still shapes modern masculinity

Daily Signals

Stat: Britain’s stiff upper lip still shapes modern masculinity

A new YouGov study of 4,403 UK adults highlights how attitudes to crying are still deeply gendered in Britain.
Health & Wellness : Masculinity : Statistic
Chevrolet revives its ‘See the USA’ jingle to celebrate America’s semiquincentennial

Daily Signals

Chevrolet revives its ‘See the USA’ jingle to celebrate America’s semiquincentennial

As the US celebrates its 250th anniversary in 2026, Chevrolet is inviting Americans to hit the road with a new ad campaign that reimagines its icon...
Mobility : Branding : Advertising
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN