Car culture: Lexus opens first luxury store

The retail space is ‘somewhere between the home and the workplace’, says designer Masamichi Katayama and highlights the Japanese heritage of its location.

The softly lit interiors are created out of the same bamboo that is used in Lexus steering wheels, while the concept shop showcases Crafted for Lexus, a line of exclusive products create by Japanese designers. The products are inspired by the Lexus philosophy, ‘authenticity to be treasured’.

‘I believe Intersect is a place where Lexus can achieve real communication with people and the local community,’ says Akio Toyoda, president of Toyota Motor Corporation.

Luxury car-makers are looking for new ways to engage with consumers. For more, see our Autotels microtrend.