For your consideration: Furniture range targets the new consumer

For your consideration: Furniture range targets the new consumer

For your consideration: Furniture range targets the new consumer

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London – As No-Frills Affluent consumers pare down their weekly grocery shops to strict budgets, so are they re-evaluating their expenditure on less necessary – or, at least, less everyday – items. Tapping into this trend for consumers seeking greater value in the products they buy, The Conran Shop in London will this summer introduce a product range of entry-price design fit for the NFA consumer.

The ‘Well Considered’ collection, launching on 18 August, consists of well-designed, understated items of furniture that Conran Shop buyers reckon are essential for the modern home. Items include a reissued classic ‘Plank’ table by Ercol and a simple, white-lacquered bed.

The Conran Shop joins brands, such as British manufacturer/retailer SCP, that have created designs for a new, more price-conscious yet strongly design-savvy consumer. As we saw in Milan earlier this year, furniture manufacturers considering their market are being very realistic about their offerings during this downturn year.

Well Considered by The Conran Shop Well Considered by The Conran Shop
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