New image: Walsall paints a positive picture

Designed to engender civic pride by displaying a series of positive local facts, a 22m long mural in a local shopping centre, created using laser-cut stencils and micro-porous paints, directs pedestrians to some of the town’s hidden gems.

Another town, Shrewsbury, also recently completed a rebranding in a community-focused campaign. Read our Travel & Hospitality Futures report for more related ideas.