Inside knowledge: Droog opens brand apartments

The two apartments, in the centre of Ghent, Belgium, were designed in partnership with Sofie Lachaert and are fully fitted with Droog branded home furnishings and design objects.

A stay in the smaller of the two units costs from €225, while prices for the larger unit start from €280. Staying in the apartments enables guests to try before they buy, and to gain a better insight into Droog products before making a purchase.

The strong design element in the Droog apartments will attract Millennial travellers seeking accommodation with one-of-a-kind boutique interiors. Read more in our Millennial Hotels microtrend.