Less is more: Levi’s devises water challenge

28 : 03 : 2012 Levi's : WaterLess : Brandstanding

US – Denim brand Levi’s recently created a new phase of its WaterLess campaign as part of World Water Day that prompted people to undertake various challenges to save water.

Levis Water < Less campaign Levis Water < Less campaign
Levis Water < Less campaign Levis Water < Less campaign

The challenges included taking showers less often, washing clothes less frequently, and re-using glass bottles rather than throwing away plastic ones. Other challenges included spreading the news of the campaign through social media to a certain number of people.

This is a good application of We-Commerce in lieu of an international event. Levi’s is prompting social action, and showing that it stands for something.

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