Ace palette: Hotel is in the mood for colour

20 : 02 : 2012 Colour : Color : Mood

Palm Springs – Ace Hotel has joined forces with Arkitip, publisher of contemporary fine art, to create an experiment on how colour affects people’s moods.

Arkitip redesigned five rooms in Ace Hotel’s Palm Springs hotel, using new colour palettes from paint maker Comex’s Trend Color books. Journalists were invited to stay in the rooms over a long weekend, switching between different coloured rooms each night.

This is a well-executed project that looks at how experience is affected by visual cues. For more on how smart hoteliers and tour operators are being effective in the Turbulent Teens, read our Travel & Hospitality Futures report.

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