Tale of two cities: Louis Vuitton gets nostalgic

Jones’s focus on the two cities, capitals of culture that have had a long and fruitful relationship with the brand, shows how the designer is exploring destinations and making them relevant again for the Louis Vuitton Bleisurite customer.

‘I was looking at the impact of, and on, French fashion, of people from the outside, particularly the idea of an American in Paris,’ says Jones. He said it led him to think about the influence of Japan on France and the notion of Japonisme.

Stand-out pieces include reflective nylon parkas, a camel coat with kangaroo fur collar, a trench coat with crocodile patches, a coat cut from a Louis Vuitton travel blanket, astrakhan toe-capped shoes and hand-woven Japanese silks made into kimono shirts and sleek suit jackets.

LS:N Global explores Revivalism further in our macrotrend.