Robo dining: Feed your face at a virtual table

Created by the agency’s Amsterdam branch, the Virtual Holiday Dinner features five robots fitted with video cameras to their faces. Facial tracking software in the robots enables participants to control the virtual diners by moving their heads from side to side. Diners can book a table for five for a 30-minute slot through the Virtual Holiday Dinner website.

‘We’ve used the finest technology known to man to ensure this is as awkward as any real-life family holiday dinner,’ says Weiden + Kennedy Amsterdam managing director Lee Newman. ‘Maybe more so.’

For another example of a physical experience being replicated digitally, read our story on Valentino’s virtual fashion museum.