McDonalds interior by Patrick Norguet McDonalds interior by Patrick Norguet
McDonalds interior by Patrick Norguet McDonalds interior by Patrick Norguet

Family affair: McDonald’s goes back to basics

22 : 11 : 2011 McDonald's : France : Revivalism

France – Designer Patrick Norguet has created interiors for a number of McDonald’s branches in France, creating an identity for the restaurants as places for families.

The redesign is a move back to the company’s original premise of being a family restaurant. The interiors feature family booths with nearby terminals for ordering.

This is a well-executed way for McDonald’s to appeal to family diners. For more on how people’s attitudes to fast food are changing, read our Food Futures report.

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