Costume National Flagship Store, Tokyo Costume National Flagship Store, Tokyo
Costume National Flagship Store, Tokyo Costume National Flagship Store, Tokyo
Costume National Flagship Store, Tokyo Costume National Flagship Store, Tokyo

Clear vision: See-through fashion goes on show

07 : 09 : 2011 Experiential : Polyester Ribbon : Costume National: 25 Years

Tokyo – Italian fashion brand Costume National has opened a new flagship store that is also home to an exhibition called Costume National: 25 Years.

The exhibition space, created by designer Ryuji Nakamura, uses 4,000m of polyester ribbon. This functions like a lenticular print, appearing translucent or opaque depending on where the visitor stands.

The result is that visitors can see only one piece at a time, highlighting the various styles the brand has created over the years.

For more examples of how architecture and design can guide people through experiences and prevent information overload, read our Choice Architecture micro trend.

Discover More Daily Signals
Niod’s anti-facial disrupts beauty’s clean narrative

Daily Signals

Niod’s anti-facial disrupts beauty’s clean narrative

Deciem’s science-led skincare brand Niod has launched a new campaign video subverting the polished conventions of beauty marketing by replacing ser...
Beauty : Advertising : Environment
Singapore moves to regulate blind boxes over gambling risks

Daily Signals

Singapore moves to regulate blind boxes over gambling risks

Singapore is set to become the first market to require blind box products to disclose the probability of obtaining specific items, as authorities a...
Retail : Toys : Blind Boxes
Stat: ‘My employer’ emerges as the most trusted institution

Daily Signals

Stat: ‘My employer’ emerges as the most trusted institution

The 2026 Edelman Trust Barometer, based on a survey of nearly 34,000 respondents across 28 countries, shows insularity reshaping how people re...
Work : Trust : Employers
The Salvation Army launches world’s first digital thrift store on Roblox

Daily Signals

The Salvation Army launches world’s first digital thrift store on Roblox

The Salvation Army is extending its resale model into gaming with the launch of Thrift Score, translating the charity’s bricks-and-mortar thrift fo...
Fashion : Retail : Digital
Lyma builds an integrated operating system for skincare

Daily Signals

Lyma builds an integrated operating system for skincare

British medtech company Lyma has launched an AI-powered wellness app that extends its skincare proposition into a fully connected digital ecosystem.
Beauty : Wellness : Medtech
Stat: How Chinese and Indian travellers are driving Asia-Pacific outbound travel

Daily Signals

Stat: How Chinese and Indian travellers are driving Asia-Pacific outbound travel

Outbound travel from Asia-Pacific is accelerating, but not all markets are growing at the same pace, according to new research from MMGY.
Travel : Hospitality : Tourism
Nothing turns retail into a community engine in Bengaluru

Daily Signals

Nothing turns retail into a community engine in Bengaluru

Consumer electronics brand Nothing has opened its first Indian retail space in Bengaluru, drawing more than 2,000 people to queue on 14 February 2026.
Retail : Technology : Design
OpenAI retires GPT-4o, prompting digital grief among users

Daily Signals

OpenAI retires GPT-4o, prompting digital grief among users

OpenAI has removed access to GPT-4o, sparking backlash from users who say the model was more than just a productivity tool.
Technology : AI : Connection
Stat: Vinted becomes the UK’s third-largest fashion retailer amid second-hand boom

Daily Signals

Stat: Vinted becomes the UK’s third-largest fashion retailer amid second-hand boom

New data from SpendMapper shows Vinted is now the third-largest fashion retailer in the UK, behind Primark and Next.
Fashion : Sustainability : Vinted
Depop taps Kelis to spotlight resale’s everyday returns

Daily Signals

Depop taps Kelis to spotlight resale’s everyday returns

Depop is doubling down on the everyday value of secondhand fashion with the launch of Depoponomics, a new US campaign championing resale as a means...
Sustainability : Depop : Resale
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN