A touching display: Cups show feelgood factor

The cups in the range look identical to one another, but are different to the touch. This communicates the idea that visual information alone is not enough in how we perceive objects. Tactile quality is also important.

‘Our sense of touch is decaying, because we don’t exercise it enough,’ says Rouillon. ‘I want to make people aware of the plurality of their sense of touch, of its importance in terms of our full perception of the world, and to reconnect them with tactility on a daily basis.’

Each cup is very different. Some are light, some are very heavy, some vibrate and some are very soft.

This project highlights the importance of tactile quality in our relationships to physical objects. For more about how people are craving more tangible products and experiences, read our Revivalism macro trend.