Title Clear vision: Margiela show goes into detail

29 : 06 : 2011 Transparency : MMM : Old Theatre

Paris – Maison Martin Margiela presented its spring/summer 2012 menswear collection with a video then a runway show in an old theatre, to give the audience a live experience of the detail-focused range.

Maison Martin Margiela Spring/Summer 2012 Maison Martin Margiela Spring/Summer 2012
Martin Margiela Spring/Summer 2012 Martin Margiela Spring/Summer 2012
Martin Margiela Spring/Summer 2012 Martin Margiela Spring/Summer 2012
Martin Margiela Spring/Summer 2012 Martin Margiela Spring/Summer 2012
Martin Margiela Spring/Summer 2012 Martin Margiela Spring/Summer 2012

Transparency and volume were the main themes of the collection, with loose-weave knits revealing shirts, jackets over-pressed so that the lining details are visible, and oversized raincoats and jackets with a sheer gauzy feel. Rolled up trousers revealed brightly coloured prints, while shirts and scarves featured a Paisley print pattern, intended as a visible layer through sheer fabrics. The MMM signature of hybrid garments was still evident this season in a Perfecto-style reworked dinner jacket.

This season’s mixed media presentation shows MMM following the trend for brands to Show Your Working, in this case inviting customers to see as much detail of the design processes as possible.

Discover More Daily Signals
Why Apple is leaning into artisanal charm for 2025 festive push

Daily Signals

Why Apple is leaning into artisanal charm for 2025 festive push

Apple’s 2025 Christmas campaign, A Critter Carol, puts human craftsmanship front and centre.
Technology : Advertising : Design
ISPO 2025: Innovation, inclusion and community drive sport’s next chapter

Daily Signals

ISPO 2025: Innovation, inclusion and community drive sport’s next chapter

At ISPO 2025 in Munich, talks, panels, activations and events spanned the full value chain of sport – from materials and manufacturing to brands an...
Global Events : Sport : Community
Stat: Young Americans drive growth across emerging social media platforms

Daily Signals

Stat: Young Americans drive growth across emerging social media platforms

A new Pew Research Center survey shows that while YouTube and Facebook continue to dominate the US social media landscape, younger u...
YouTube : Social Media : Facebook
Why smartphone-free is becoming a Christmas gift rule for kids

Daily Signals

Why smartphone-free is becoming a Christmas gift rule for kids

UK grassroots organisation Smartphone Free Childhood has launched a nationwide Christmas campaign urging parents to delay giving smartphones to the...
Advertising : Technology : Youth
Adolescence extends to early 30s, new five-stage brain map reveals

Daily Signals

Adolescence extends to early 30s, new five-stage brain map reveals

New research mapping how the brain’s wiring shifts across life suggests adolescence doesn’t end until around age 32.
Generations : Adolescence : Life Stages
Stat: Security concerns push UK shoppers to abandon digital transactions

Daily Signals

Stat: Security concerns push UK shoppers to abandon digital transactions

Security concerns are now the biggest barrier to completing online purchases, with more than 50% of UK shoppers having abandoned a transaction due ...
Retail : Technology : Security
Why Foam photography institute’s new brand identity is motion-focused

Daily Signals

Why Foam photography institute’s new brand identity is motion-focused

The 25-year-old photography institution Foam has unveiled a new visual identity by Wieden+Kennedy Amsterdam, marking the first time it has used a b...
Design : Museum : Branding
How Letterboxd’s Video Store counters subscription fatigue

Daily Signals

How Letterboxd’s Video Store counters subscription fatigue

Letterboxd has unveiled the Letterboxd Video Store, an in-app rental feature launching in early December that pushes the platform beyond film loggi...
Media : Entertainment : Rental Model
Stat: UK retail workers experience uptick in abusive behaviour from the public

Daily Signals

Stat: UK retail workers experience uptick in abusive behaviour from the public

The Retail Trust has unveiled billboards at key London sites as part of its Let’s Respect Retail campaign.
Retail : Workplace : Statistic
Football Manager and Sky Sports turn female gamers into real-life football coaches to close gender gap

Daily Signals

Football Manager and Sky Sports turn female gamers into real-life football coaches to close gender gap

Xbox, Sky Sports and Football Manager have launched Missing Managers, a campaign created with McCann London that turns gaming into a real-world coa...
Sport : Gaming : Technology
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN