Message on a bottle: Le Labo scents success

Santal 33 is a unisex fragrance that features a pared-down aesthetic similar to a 19th-century medicine bottle. When ordering, customers can personalise the bottle by stamping their name or a message on the label.

The aim is to re-create the atmosphere of the old Wild West, with an old Marlboro advert as the inspiration. The fragrance is said to invoke images of camp fires smouldering on frontier prairies at dusk.

For more about how perfumes can invoke positive memories, read our Beauty Futures report.