Teen and Tech talk: An evening with six appeal

Teen and Tech talk: An evening with six appeal

Teen and Tech talk: An evening with six appeal

#3638 / 0

London – LS:N Global’s second Teens and Tech network evening welcomed guests from brands such as Links of London, Hasbro, Sony, Samsung and HSBC. Six key speakers from the teen and tech sectors shared their insights with guests in a series of roundtable discussions throughout The Future Laboratory’s Elder Street headquarters.

Remi Paringaux, co-founder of MeriMedia, spoke about his work as art director of POST magazine, the world’s first independent iPad magazine. ‘We’re trying to show products in the way no print magazine could, emphasising the difference between print and digital,’ he explained. For more, read LS:N Global’s coverage of POST magazine.

Mark Swift, creative director at digital creative agency The Cloud and Compass, discussed the importance of ‘making stuff live, making stuff social and making stuff location-based’, and outlined the agency’s work on projects such as Augmented Ibiza and Guinness’ Arthur’s Day.

Ben Geliher, lead producer on Moshi Monsters, talked about how the children’s social network connects the digital and physical worlds, and how the brand is changing the traditional model for children’s entertainment. Read our Innovate on Moshi Monsters for more details.

Terence Teh and Alistair Allan, editorial project manager and digital director of Satellite Voices, discussed how the youth network is highlighting exciting and original trends in smaller cities around the globe. ‘Trends are starting from everywhere now, it’s not just about Paris or New York,’ said Allan. ‘There are lots of cool things going on in smaller cities, the youth move around a lot now.’ For more, read LS:N Global’s previous coverage of Satellite Voices.

Marcus King, associate director at design consultancy Dalziel and Pow gave a short presentation on teen fashion retail, focusing on the importance of creating new experiences for consumers. ‘Topshop has introduced a personal shopper facility,’ he said. ‘It’s bringing a completely different experience to shoppers. And they love it – they probably appreciate it more than the customers at Harrods.’

Hayley Allman, head of digital marketing for online retailer notonthehighstreet.com discussed her concept of ‘chewy brands’ and how to prevent Generation D consumers skittering between your website and those of your rivals.

LS:N Global’s next network evening, on 26 May, will focus on New Gents.

Discover More News
Alzheimer’s awareness ad turns the loading icon into a metaphor for memory loss

News

Alzheimer’s awareness ad turns the loading icon into a metaphor for memory loss

Alzheimer Foundation’s latest campaign harnesses a universally frustrating digital metaphor – the buffering or loading icon – to evoke the heartbre...
Advertising : Health : Alzheimer's
Foresight Friday: Rose Coffey, senior foresight analyst

News

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight Friday : Media & Entertainment : Vintage Fashion
Stat: F1 fans are increasingly embracing zero-alcohol choices

News

Stat: F1 fans are increasingly embracing zero-alcohol choices

A new study commissioned by Heineken reveals a cultural shift among Formula 1 fans, with growing demand for moderation and zero-alcohol options.
Food & Drink : Sports : Formula 1
 McDonald’s gamifies fast food detours in Side Missions campaign

News

McDonald’s gamifies fast food detours in Side Missions campaign

McDonald’s is turning spontaneous snack runs into playful quests with its new Side Missions campaign.
Gaming : Advertising : Food & Drink
 Touchland and Crocs unveil personalised hand sanitiser with charms

News

Touchland and Crocs unveil personalised hand sanitiser with charms

Touchland and Crocs are getting ahead of the back-to-school season with a new limited-edition collaboration designed to appeal to Gen Alpha’s desir...
Fashion : Beauty : Gen Alpha
Stat: UK Gen Z champion imperfect sustainability in fashion

News

Stat: UK Gen Z champion imperfect sustainability in fashion

Gen Z are driving a nuanced shift in fashion, where quality and durability are increasingly valued, but not at the expense of affordability. Accord...
Gen Z : Fashion : Sustainability
The Palladium Hotel Group reframes luxury as logging off in new holiday campaign

News

The Palladium Hotel Group reframes luxury as logging off in new holiday campaign

The Palladium Hotel Group is positioning digital disconnection as a modern luxury in its latest in-house campaign.
Advertising : Travel & Hospitality : Digital Detox
Lululemon taps into civic fandom with Lewis Hamilton partnership

News

Lululemon taps into civic fandom with Lewis Hamilton partnership

Lululemon has unveiled Formula 1 champion Lewis Hamilton as its latest global brand ambassador, marking a strategic evolution in the brand’s approa...
Fashion : Sports : Social Impact
Stat: Vibe-based budgeting is shaping young consumers’ spending habits

News

Stat: Vibe-based budgeting is shaping young consumers’ spending habits

Amid economic uncertainty, Gen Z and Millennials are turning to vibe-based budgeting – adjusting spending based on how the economy feels rather tha...
Gen Z : Millennials : Finance
Asahi Super Dry spotlights style and culture in campaign for Women’s Rugby World Cup

News

Asahi Super Dry spotlights style and culture in campaign for Women’s Rugby World Cup

Asahi Super Dry has launched a bold new campaign film starring English rugby union player Ellie Kildunne, spotlighting the confidence, creativity a...
Sports : Food And Drink : Advertising
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN