LSN : Daily Signals : Canva’s Gampang di Canva campaign sees grandma drive small business success

Canva’s Gampang di Canva campaign sees grandma drive small business success

#GampangdiCanva by Canva, Indonesia

Indonesia – Canva has launched Gampang di Canva (Easy on Canva), a campaign in Indonesia encouraging micro, small and medium-sized enterprises (MSMEs) to use visual design to increase visibility, expand markets and strengthen brand identity.

The campaign, created with Ogilvy Indonesia and directed by Kiran Koshy, centres on a family-run batik shop struggling to attract customers. In a humorous 30-second spot, a grandma figure unexpectedly rides a motorbike into the store and demonstrates Canva’s best business tools – such as social media templates, photo editing and the AI-based Magic Studio.

The film combines action and humour to show that even simple design solutions can make a real impact. After one shop owner laments a lack of design skills, Grandma’s intervention illustrates how accessible design tools can help MSMEs thrive in a competitive marketplace.

By making grandma the main character, the campaign aligns with the She is Mother report, which celebrates older women taking centre stage and highlights their inter-generational influence. Our Cannes Lions 2025: The Unhinged Humour Opportunity event debrief also unpacks why brands are increasingly using bold and satirical humour as a growth strategy.

Strategic opportunity

Use bold, unexpected humour to humanise your brand and make complex tools feel accessible to overwhelmed business owners, cutting through noise while building trust and relatability

Nail bar offers free manicures and HIV advice

UK – The London HIV Prevention Programme (LHPP) is teaming up with smart sexual health technology app Zults to host a pop-up nail bar offering free manicures along with informal sexual health chats and access to HIV testing.

Tips and Tests will take place on 21 August 2025 at South London nail salon Peckham Palms, and is part of a wider campaign aimed at raising the awareness of the benefits of getting regularly tested.

The initiative was launched following new research from the LHPP that found that 25% of women in London consider getting a manicure an important part of their emotional and physical wellbeing, compared to just 4% feeling the same about getting tested for HIV.

While anyone can book an appointment, it is particularly aimed at encouraging communication and awareness among Black women. ‘HIV continues to have a disproportionate impact on women, who made up over a third of new diagnoses in the past year, and Black African populations make up the second largest group impacted by HIV in this country,’ Marc Thompson, lead commissioner of LHPP and a sexual health campaigner told Dazed.

For more women’s health initiatives and campaigns, head to our Beauty and Health and Wellness sectors.

LHPP, Do It London, UK

Strategic opportunity

Embed healthcare in beauty, fitness and leisure settings to normalise taboo conversations, engage underserved communities and build trust through culturally relevant, experiential campaigns

Stat: Soft clubbing signals the future of going out

Coffee Shop Pop-up by IKEA and Lab54, London, UK

US – Gen Z are rewriting the rules of nightlife. Eventbrite data shows a 92% rise in sober-curious gatherings, with formats such as coffee clubbing, morning dance parties and thermal gatherings gaining traction across the US.

Coffee-fuelled clubbing is one of the fastest-growing scenes, with attendance up 150% and Houston alone experiencing a staggering 1,800% surge. Attendance of thermal gatherings – cold plunge parties and sauna raves – was up by 1,105%, with New York recording a 900% year-on-year rise. Morning dance parties are also gaining traction, particularly in Denver, where they increased by 343%.

‘This movement isn’t about giving something up – it’s about choosing more,’ says Roseli Ilano, Eventbrite’s head of community and trends expert. ‘More presence, more intention, more joy.’

We began tracking this trend in our Sober Social Fix and Social Wellness reports, which spotlighted the venues providing consumers with social spaces for play, creativity and shared wellness rituals.

Strategic opportunity

Re-imagine nightlife through the lens of wellness – think hotel brands hosting sauna raves, coffee chains piloting morning dance clubs or beauty brands creating sensory cold plunge pop-ups – positioning your brand within Gen Z’s ritual-driven socialising