News 23.04.2025

News

O Boticário debuts sensual guide for female pleasure, Trendmood translates online clout into bricks and mortar retail and why UK gyms are breaking new records.

O Boticário launches sensual guide for female pleasure

Her Touch by O Boticário, Brazil
Her Touch by O Boticário, Brazil
Her Touch by O Boticário, Brazil
Her Touch by O Boticário, Brazil
Her Touch by O Boticário, Brazil

Brazil – Brazilian cosmetics brand O Boticário has launched Her Touch, a digital book that aims to dismantle taboos around female pleasure by reframing the skin as an erogenous zone. Created with agency AlmapBBDO and published by Editora Labrador, the guide is free to download for adults on Amazon Brazil and the company’s social platforms. 

Written by clinical sexologist Mari Williams and illustrated by three Brazilian artists, Her Touch invites women to explore their bodies with a poetic tone. It follows the success of Her Code, the brand’s 2023 fragrance which encouraged open conversations around female desire in Latin America. 

‘We perceived women’s desire to get a better grasp of the topic and saw room for us to contribute,’ said Marcela De Masi, executive director of branding and communications at Boticário Group. 

The book has recently topped Amazon Brazil’s downloads. Research to support the launch, by Think EVA and Boticário, revealed that 79% of women have faked orgasms, underscoring the need for this initiative in fostering intimacy, self-knowledge and self-love. 

Explore our Sexuwellness Women’s Market report to understand the new wave of technology, education and retail products fuelling a pleasure revolution for women.  

Strategic opportunity

Consider developing resources (eg guides, podcasts, workshops) that position your brand as an educator rather than just a seller

Trendmood translates online clout into physical retail

US – Instagram beauty scoop account @trendmood1 is making its first foray into physical retail with a Los Angeles pop-up set to open this summer. Founded in 2012 by make-up artist Sophie Shab, the account has built a reputation for breaking news of upcoming beauty launches, often ahead of official announcements, and has become a go-to for brands seeking buzz.

Shab’s following of nearly two million is deeply engaged and her product drops via the Trendmood Box regularly sell out, according to The Business of Fashion. Now, she’s extending the experience offline, with Trendmood’s Melrose Avenue space offering fans the chance to shop her edits in person and attend activations with featured brands.

‘Trendmood is so relevant to that deeply engaged beauty consumer,’ said Michelle Shigemasa, global general manager for Smashbox. That relevance is now evolving into retail presence, marking a shift from Instagram scrolls to in-store shelves.

In our The New Creatorverse microtrend report, we analysed how similar content creators are turning to bricks and mortar as an avenue for fan connection and long-term relevance as retailers, not just creators.

The Cult of Beauty at the Wellcome Collection. Photography by Benjamin Gilbert, UK

Strategic opportunity

Consider scouting and partnering with influential creators in your sector who have loyal followings. Could you co-develop limited in-store drops, curated edits or even branded pop-ups? This goes beyond influencer marketing – it’s co-retail

Stat: UK gym market hits record as Gen Z fuel sign-ups

On, Switzerland On, Switzerland

UK – The UK gym market reached a record valuation of £5.7bn ($7.6bn, €6.6bn) in 2024, up 8.8% year on year, according to UKactive’s latest report. One in six Britons aged 16+ (11.5m people) are now gym members. With nearly 600m club visits annually, the UK ranks among Europe’s top-performing fitness sectors.

Gen Z are driving this growth and they are mainly joining to improve their overall confidence.

Among all respondents, 76% cited mental wellbeing as a key reason for belonging to a gym. ‘This report shows our sector contributing significantly to economic growth, population health and social impact,’ said UKactive’s CEO Huw Edwards.

Budget gyms (PureGym, The Gym Group) and premium brands (Third Space, David Lloyd) reported gains, while investor activity surged with seven major merger and acquisitions, the most since 2020.

As group classes, social spaces and hybrid training models expand, the gym is evolving from a workout space into a lifestyle hub – offering new opportunities for brand engagement.

Read more about the consumer behaviour driving the global fitness boom in our Longevity Lifestyles macrotrend report.

Strategic opportunity

With Gen Z citing ‘overall confidence’ as their primary motivator for working out, consider how to develop fitness offerings that centre mental wellbeing, from mindfulness-led workouts to mood-tracking integrations in apps or wearables

Previous News Articles
World Retail Congress 2025: Why trust is retail’s strongest currency

News

World Retail Congress 2025: Why trust is retail’s strongest currency

The first day of World Retail Congress 2025 in London revolved around the theme Faster, Bolder, Smarter.
Retail : Global Events : World Retail Congress
Hawaii introduces climate-driven tourist tax

News

Hawaii introduces climate-driven tourist tax

Hawaii is making climate history with a landmark bill that raises tourist taxes to fund environmental protection and climate resilience projects.
Travel : Sustainability : Travel & Hospitality
Stat: Gen Z turn to daily supplements as wellness becomes an everyday routine

News

Stat: Gen Z turn to daily supplements as wellness becomes an everyday routine

According to the latest Gen Z State of Beauty 2024/2025 report from Kyra, 80% of Gen Z in the UK and the US now take between one and six supplement...
Stat : Wellness : Supplements
Dutch Pavilion re-imagines the sports bar at Venice Architecture Biennale

News

Dutch Pavilion re-imagines the sports bar at Venice Architecture Biennale

Curated by Amanda Pinatih and designed by Gabriel Fontana, Sidelined re-imagines the traditional sports bar as a welcoming, non-binary social space.
The Netherlands : Venice Architecture Biennale : Design
Primark’s Never Basic campaign champions quality and style at affordable prices

News

Primark’s Never Basic campaign champions quality and style at affordable prices

Primark is spotlighting affordable fashion essentials with the launch of its new spring/summer campaign, Never Basic – Standout Quality.
Primark : Fashion : Value Redefined
Stat: Clubbing culture enters its Flat Age era

News

Stat: Clubbing culture enters its Flat Age era

A new survey by YouGov challenges stereotypes about age and nightlife culture.
Nightlife : Clubbing : Flat Agers
Olivier Rousteing re-imagines whisky with Johnnie Walker

News

Olivier Rousteing re-imagines whisky with Johnnie Walker

Johnnie Walker has unveiled its first collaboration under its new luxury platform Johnnie Walker Vault, partnering with French couture de...
Fashion : Luxury : Drink
The global happiness curve is flattening for Gen Z

News

The global happiness curve is flattening for Gen Z

The long-established U-shaped happiness curve – high in youth, dipping in midlife and rising again in old age – appears to be flattening.
Gen Z : Health : Wellness
Stat: The human touch is still crucial for luxury shoppers

News

Stat: The human touch is still crucial for luxury shoppers

Despite the growing presence of AI in customer service, new research from Ventrica suggests the human touch remains a key driver of posit...
Luxury : Retail : Stat
Koto NYC weaves humanity into Uniqode’s digital-first brand identity

News

Koto NYC weaves humanity into Uniqode’s digital-first brand identity

Design agency Koto NYC has reimagined QR code management platform Uniqode’s brand identity.
Design : Technology : Branding
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN