Target taps Kate Spade New York for affordable capsule collection

US – Target is teaming up with Kate Spade New York for a limited-edition collection launching on 12 April 2025. The collaboration includes more than 300 pieces spanning women’s and children’s apparel, handbags and home accessories, with over half of the items priced at £11.60 ($15, €13.50) or less.

Two years in the making, the partnership blends Kate Spade’s signature playful style with Target’s accessible design ethos. ‘With versatile pieces that work for every occasion and can’t-miss prices, this partnership brings together Kate Spade’s signature style with Target’s legacy of making the best design accessible to all,’ said Jill Sando, Target’s chief merchandising officer.

‘Our teams worked together for two years to create this collection, and I can’t wait for consumers to see everything we have to offer. It’s stylish, affordable and loaded with items that’ll add plenty of joy to everyday moments,’ she added.

Seeing a premium fashion brand lean into affordability aligns with the findings of our New Codes of Value macrotrend report, which explores how consumers are rethinking luxury through the lens of resourcefulness, care and connection – rather than price or exclusivity.