Need to Know
07 : 04 : 25

By Seyi Oduwole, Alice Crossley and Dan Hastings-Narayanin

1001 Optometry hides eye tests in new AI-generated billboards, Coach Play rethinks retail for Gen Z and why consumers are increasingly rejecting corporate storytelling.

In today's news:
1001 Optometry launches The Hidden Eye Test Campaign for eyecare awareness 1001 Optometry launches The Hidden Eye Test Campaign for eyecare awareness
Coach Play rethinks retail to capture Gen Z shoppers Coach Play rethinks retail to capture Gen Z shoppers
Stat: Consumers reject corporate storytelling as scepticism and fatigue mount Stat: Consumers reject corporate storytelling as scepticism and fatigue mount

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