Signals
28 : 03 : 25

By Dan Hastings-Narayanin, Olivia Houghton and Seyi Oduwole

Puma unleashes Go Wild campaign, Olivia Houghton’s Foresight Friday and consumers are permanently switching to cheaper brands.

In today's daily signals:
Puma unleashes Go Wild campaign celebrating all runners Puma unleashes Go Wild campaign celebrating all runners
Foresight Friday: Olivia Houghton, insights and engagement director Foresight Friday: Olivia Houghton, insights and engagement director
Stat: Value and trust drive consumers to permanently switch to store brands Stat: Value and trust drive consumers to permanently switch to store brands

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