News 27.01.2025

Need to Know

Anti creates a visual identity that evolves with community input, Velo and Lab54 throw winter house parties to prep for Tomorrowland and why Gen Z dream of becoming professional gamers.

Anti creates a visual identity that evolves with community input

Kulturhavna. Identity by Anti, Norway
Kulturhavna. Identity by Anti, Norway
Kulturhavna. Identity by Anti, Norway
Kulturhavna. Identity by Anti, Norway

Norway – Norwegian creative agency Anti has unveiled a dynamic identity for Kulturhavna, a community-driven urban development project in Ålesund, Norway. Reflecting the philosophy of adaptability and inclusivity, Kulturhavna is a ‘temporary space for play, exploration, relaxation and expression’, says Anti’s creative director Mats Ottdal. 

The studio worked with Kulturhavna’s team to create a brand that evolves with community input, mirroring the project’s ethos. Instead of a static design, the identity is a living system comprising 375 illustrative components and 125 activity icons, offering nearly two million unique configurations. 

This innovative approach addresses the often unengaging nature of Norwegian urban planning, with Anti developing a digital platform designed to reach diverse audiences and encourage meaningful participation. ‘It needed to be both simple and inspiring,’ Ottdal explains. 

The result is an adaptable visual system that not only serves functional needs but also embodies the community-centric spirit of Kulturhavna, showcasing how participatory design can shape urban spaces for the better. 

LS:N Global has previously explored the rise of adaptable future spaces, where communities reshape environments to meet evolving needs, in our Temporary Urbanism Futures report. 

Strategic opportunity

Consider creating modular, flexible urban infrastructure such as pop-up housing or co-working spaces that adapt to changing demands. Collaborate with communities to co-design these spaces, ensuring their needs and values are central to planning

Velo and Lab54 launch winter house party series ahead of Tomorrowland

UK – Nicotine pouch brand Velo has partnered with house party specialist Lab54, known for taking the club to the kitchen, to launch the Velo Après Party series – a winter-themed house party tour ahead of Tomorrowland Winter 2025.

The parties will bring an Alpine chalet aesthetic to UK cities, creating an intimate, cosy atmosphere reminiscent of après-ski celebrations. Having started in London, the series will move to Manchester on 1 February and Liverpool on 8 February.

These exclusive events are designed as warm-ups for Tomorrowland Winter, which takes place from 15–22 March in Alpe d’Huez, France, featuring artists such as Amelie Lens and Steve Angello. Velo seeks to tap into the festival excitement among Britons, regardless of whether they plan to attend the event in France. It’s refreshing to see a brand recreating the intimate chalet vibes of après-ski parties in urban settings like London.

As highlighted in our Designing Nightlife report, from small-scale grassroots initiatives to record-breaking immersive experiences, innovation is revitalising the nightlife industry and addressing the evolving needs of new generations.

Klymax at Potato Head, Bali

Strategic opportunity

Consider launching a pre-event series linked to larger festivals, concerts or dates in the sports schedule to extend brand visibility and deepen engagement over a longer period, while creating FOMO for those not attending the main attraction

Stat: Social media and gaming revealed as top Gen Z career goals

Aurora Gaming Collection by Logitech G, Switzerland and US Aurora Gaming Collection by Logitech G, Switzerland and US

UK – Research commissioned by Southeastern Rail reveals that Gen Z is turning away from traditional office roles in favour of jobs in social media and gaming, with 56% aspiring to work in social media and 33% dreaming of gaming careers.

The survey of 18–29-year-olds highlights a shift towards aligning work with passions and wellbeing, with 73% prioritising work-life balance and 55% valuing employers’ environmental impact. Mental health support networks and inclusive workplaces are also important, with 34% and 26% valuing these aspects respectively.

In our Gen Z Now and Next macrotrend report we explored how an influx of Gen Z in the full-time workforce could trigger a second wave of rethinking workplace culture, while in our Alphas Now and Next report we identified the starkly different job opportunities that technology and sustainability demands will introduce for future generations.

Strategic opportunity

Position your business as Gen Z friendly by aligning gaming and content creation skills with essential roles. Enhance appeal through flexible working, sustainability commitments, mental health support and strong diversity and inclusion initiatives

Previous News Articles
Cashify flips Indian wedding tradition to promote smartphone resale

News

Cashify flips Indian wedding tradition to promote smartphone resale

Smartphone reselling platform Cashify is challenging outdated attitudes to second-hand tech by reimagining a long-standing wedding ritual as a cele...
Technology : Sustainability : Circularity
Stat: New overtourism report maps the global crisis

News

Stat: New overtourism report maps the global crisis

Wellness Retreat Magazine’s 2025 Overtourism Report ranks 40 major cities facing acute tourism saturation – and the data underscores a growing imba...
Statistic : Stat : Overtourism
Foresight Friday: Dede Mivehchi, foresight intern

News

Foresight Friday: Dede Mivehchi, foresight intern

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight intern&nbs...
Digital Detox : The Great Concert Comeback : Live Music Economy
MAD//Fest 2025: Culture, collaborations and creating a new identity for women’s football

News

MAD//Fest 2025: Culture, collaborations and creating a new identity for women’s football

On day two of MAD//Fest 2025, Ruth Hooper, chief marketing officer at the Women’s Super League (WSL), set out a vision for reshaping the visual ide...
Global Events : Advertising & Marketing : Football
Stat: US Gen Alpha favour consoles over mobiles for game play

News

Stat: US Gen Alpha favour consoles over mobiles for game play

Despite assumptions that mobile gaming dominates among young people, a new US report reveals that Generation Alpha are leading the charge in consol...
Statistic : Gaming : Media
Together Group and The Future Laboratory unveil New Codes of Luxury: Immersive Technologies for Transformation report

News

Together Group and The Future Laboratory unveil New Codes of Luxury: Immersive Technologies for Transformation report

In their latest report, New Codes of Luxury: Immersive Technologies for Transformation, The Future Laboratory and Together Group explore how immers...
Luxury : Technology : Design
MAD//Fest 2025: Delayed adulthood, algorithmic segregation and Gen Z hippies

News

MAD//Fest 2025: Delayed adulthood, algorithmic segregation and Gen Z hippies

MAD//Fest returned to Shoreditch on 1 July 2025, with this year’s theme Be Less Boring challenging brands to rethink how to engage with new audiences.
Global Events : Advertising & Marketing : Gen Z
Habitat and Pinterest unveil immersive campaign putting emotion into home design

News

Habitat and Pinterest unveil immersive campaign putting emotion into home design

Habitat has teamed up with Pinterest for an immersive storytelling campaign that repositions homeware as a tool for emotional re-invention and shop...
Retail : Design : Technology
Stat: Young adults are redefining romantic relationships on their terms

News

Stat: Young adults are redefining romantic relationships on their terms

As romantic norms fragment, 20% of people are now unknowingly practising ‘relationship anarchy’, according to the latest State of Dating repor...
Statistic : Stat : Dating
AI billboard visualises real-time sun damage in UV awareness campaign

News

AI billboard visualises real-time sun damage in UV awareness campaign

A new study by the British Skin Foundation reveals that 38% of Britons have already been sunburnt in 2025 – with Gen Z (35%) and Millennials (30%) ...
Advertising : Health And Wellness : Beauty
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN