Fast foot forward: Adidas runs treasure hunt

Fast foot forward: Adidas runs treasure hunt

Fast foot forward: Adidas runs treasure hunt

#3159 / 0
‘find them fast’ by Adidas

Herzogenaurach, Germany – Adidas has launched a real-life game in cities such as Barcelona, Melbourne and London in which the public is encouraged to find the lost Adidas Adizero shoe.

In the above video a thief is seen stealing shoes belonging to various athletes from the brand’s German headquarters. Adidas appeals to the public to ‘find them fast’.

In London, for instance, clues to where footballer Jermaine Defoe’s shoes could be are available on Soccerbible.com. ‘His missing adizeros are somewhere in the WC2 postcode district,’ it says.

For more on how brands are engaging with consumers through play, read our Inform article on Kati London, founder of the social game Macon Money.

Discover More News
How luxury brands went beyond metaverse hype with immersive tech

News

How luxury brands went beyond metaverse hype with immersive tech

From Balenciaga to L’Oréal, luxury brands are turning to immersive technologies to prototype shows, reimagine retail and bring storytelling to life...
Luxury : Technology : Design
Camper and Issey Miyake fuse sculptural design with everyday wear

News

Camper and Issey Miyake fuse sculptural design with everyday wear

Spanish footwear brand Camper has partnered with Japanese fashion house Issey Miyake to launch Peu Form, a sculptural reinterpretation of the class...
Fashion : Retail : Luxury
Coca-Cola launches Real Thing Records with identity-led design

News

Coca-Cola launches Real Thing Records with identity-led design

Coca-Cola has entered the music scene with the launch of Real Thing Records, a label created in collaboration with Universal Music Group and brough...
Pop Culture & Media : Food & Drink : Music
Stat: Americans are prioritising inner health over looks

News

Stat: Americans are prioritising inner health over looks

According to a July 2025 study by supplements and vitamins specialist Metagenics, 77% of Americans now say they prioritise feeling good overlooking...
Health : Beauty : Wellness
Alzheimer’s awareness ad turns the loading icon into a metaphor for memory loss

News

Alzheimer’s awareness ad turns the loading icon into a metaphor for memory loss

Alzheimer Foundation’s latest campaign harnesses a universally frustrating digital metaphor – the buffering or loading icon – to evoke the heartbre...
Advertising : Health : Alzheimer's
Foresight Friday: Rose Coffey, senior foresight analyst

News

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight Friday : Media & Entertainment : Vintage Fashion
Stat: F1 fans are increasingly embracing zero-alcohol choices

News

Stat: F1 fans are increasingly embracing zero-alcohol choices

A new study commissioned by Heineken reveals a cultural shift among Formula 1 fans, with growing demand for moderation and zero-alcohol options.
Food & Drink : Sports : Formula 1
 McDonald’s gamifies fast food detours in Side Missions campaign

News

McDonald’s gamifies fast food detours in Side Missions campaign

McDonald’s is turning spontaneous snack runs into playful quests with its new Side Missions campaign.
Gaming : Advertising : Food & Drink
 Touchland and Crocs unveil personalised hand sanitiser with charms

News

Touchland and Crocs unveil personalised hand sanitiser with charms

Touchland and Crocs are getting ahead of the back-to-school season with a new limited-edition collaboration designed to appeal to Gen Alpha’s desir...
Fashion : Beauty : Gen Alpha
Stat: UK Gen Z champion imperfect sustainability in fashion

News

Stat: UK Gen Z champion imperfect sustainability in fashion

Gen Z are driving a nuanced shift in fashion, where quality and durability are increasingly valued, but not at the expense of affordability. Accord...
Gen Z : Fashion : Sustainability
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN