Stat: UK Gen Z look to gyms rather than pubs for socialising
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Stat: UK Gen Z look to gyms rather than pubs for socialising

A shift in social habits is emerging among Gen Z, who increasingly choose gyms over pubs for socialising.

SIRO, UAE
SIRO, UAE

UK – A shift in social habits is emerging among Gen Z, who increasingly choose gyms over pubs for socialising.

According to a survey of 2,039 adults aged 18–24 in the UK by The Gym Group, 37% of respondents now view exercise as a social activity, 23% list socialising as a core motivation to exercise and 42% have made friendships through fitness. 

This trend reflects a broader movement towards prioritising health and wellness over traditional nightlife; The Gym Group recorded a 10% rise in average monthly gym visits among this age group in 2023 compared to the previous year, with 62% of Gen Z respondents saying they exercise at least twice a week. Meanwhile, 47% said they had reduced their alcohol consumption or stopped drinking in the past six months. 

In our Gen Z Now and Next: 2024–2025 report, we explored how Gen Z are rewriting the expectations of hedonistic youth by embracing sober-curious lifestyles. This rise of health-conscious socialising is having an impact on nightlife, with venues adapting by offering non-alcoholic drinks, wellness-focused experiences and even opening Sober Bars.

Strategic opportunity

Gym spaces should embrace being Gen Z’s preferred social hubs by collaborating with nightlife venues to offer immersive evening fitness events with live DJs, smoothie bars and dance cardio sessions, blending socialising with health and fitness

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