Stat: AliExpress unveils 2024 report highlighting European online retail trends

Europe – AliExpress, the international online retail marketplace, has released its latest Consumer Insights Report. This comprehensive survey of consumers in the UK, France, Germany, Italy and Spain reveals significant trends and insights into European online shopping behaviours.

The report underscores the profound impact of the 2024 summer of sports on British culture, influencing shopping habits, social connections and personal wellbeing. Notably, nearly 40% of British respondents indicated that online shopping made sports more accessible this year. Additionally, almost a third (31.74%) acknowledged that the summer’s sporting events influenced their fashion choices.

The findings also highlight the mental and social benefits of sports participation. An overwhelming 74.95% of Brits agreed that engaging in sports improves their mental wellbeing, while more than 65% felt that sports activities help them connect with people from diverse cultures and backgrounds. Moreover, 65% of respondents stated that sports foster a sense of community, and over 45% felt more connected to their country during global sporting events.

These insights emphasise the multifaceted role of sports in enhancing individual lifestyles and broader social cohesion in the UK, a topic we explore further in Sportive Affluents.