Bottega Veneta appoints director of craft and heritage
Bottega for Bottegas is a collaboration between Bottega Veneta and 12 artisans around its home country, Italy

Bottega Veneta appoints director of craft and heritage

Luxury fashion house Bottega Veneta is strengthening its dedication to craftsmanship by appointing Barbara Zanin to the newly created role of director of craft and heritage.

Italy – Luxury fashion house Bottega Veneta is strengthening its dedication to craftsmanship by appointing Barbara Zanin to the newly created role of director of craft and heritage.

A veteran of the brand since 1998, Zanin will collaborate with creative director Matthieu Blazy and CEO Leo Rongone to preserve and promote the brand’s artisanal heritage. Her responsibilities include overseeing artisans at the Montebello atelier, expanding the brand’s archives and acting as a global ambassador for Bottega Veneta’s leather craftsmanship.

‘Craft is Bottega Veneta’s timeless technology and there are few people who understand the history, depth and intricacy of our craft like Barbara Zanin,’ Blazy told WWD.

Under Blazy’s creative direction since 2021, Bottega Veneta has highlighted its artisanal craftmanship in recent years, pushing its signature Intrecciato weaving technique into new realms.

In our Luxury Recrafted macrotrend report, we highlighted how the luxury sector is adapting to meet the needs of next-gen consumers who prioritise heritage and savoir-faire over more obvious, overt displays of wealth.

Bottega for Bottegas is a collaboration between Bottega Veneta and 12 artisans around its home country, Italy

Strategic opportunity

To stand out in a crowded market, luxury brands should look to emphasise unique and artisanal craftsmanship in their product offerings, manufacturing and brand storytelling 

Discover More Signals & Stats
Stella McCartney debuts plant-based feathers at Paris Fashion Week

Signals & Stats

Stella McCartney debuts plant-based feathers at Paris Fashion Week

At Paris Fashion Week, Stella McCartney unveiled a striking alternative to bird feathers: plant-based Fevvers.
Stella McCartney : Fevvers : Feathers
Pedestrians are walking faster and lingering less in public spaces

Signals & Stats

Pedestrians are walking faster and lingering less in public spaces

Pedestrians in American cities are moving faster and spending less time lingering in public spaces, according to a new study from MIT’s Senseable C...
MIT : Wellness : Design
Stat: Taylor Swift’s new album movie breaks US box office

Signals & Stats

Stat: Taylor Swift’s new album movie breaks US box office

Taylor Swift’s latest project, The Official Release Party of a Showgirl, turned a listening event into a box office hit, earning £24.6m ($33m, €28....
Pop Culture : Advertising : Media
Chanel’s le19M brings Parisian craftsmanship to Tokyo

Signals & Stats

Chanel’s le19M brings Parisian craftsmanship to Tokyo

Chanel’s le19M has landed in Tokyo with La Galerie du 19M Tokyo, an exhibition that unites Parisian artisans and Japanese craftspeople in a celebra...
Luxury : Fashion : Design
Healf 2025 explores the future of wellness, longevity and human potential

Signals & Stats

Healf 2025 explores the future of wellness, longevity and human potential

Held at London’s 180 Studios from 3–5 October, Healf 2025 brought together the leading voices in health and science to explore the future of w...
Global Events : Health And Fitness : Men's Health
Stat: Cognitive difficulties rising sharply among young American adults

Signals & Stats

Stat: Cognitive difficulties rising sharply among young American adults

A new study published in Neurology reveals a significant increase in self-reported cognitive difficulties among US adults, particularly those under...
Health : Wellness : US Market
Future Château launches mid-strength wines at Selfridges

Signals & Stats

Future Château launches mid-strength wines at Selfridges

Future Château, the new wine brand from author Tom Benn, is launching at Selfridges in October 2025 with a debut range of premium 5% ABV wines desi...
Drinks : Retail : Food
OpenArea reframes nature as cultural canvas with new London festival

Signals & Stats

OpenArea reframes nature as cultural canvas with new London festival

OpenArea, the brainchild of cultural strategist Ollie Olanipekun, transformed Camley Street Nature Reserve in King’s Cross into a vibrant hub of ar...
Nature : Food : Design
Stat: Americans push back against tipflation

Signals & Stats

Stat: Americans push back against tipflation

Tipping fatigue is intensifying across the US, with 65% of consumers saying they are tired of tipping – up from 53% in 2023, according to Popmenu’s...
Retail : US Market : Hospitality
Lancôme opens luxury retreat space and cafe in Doha airport

Signals & Stats

Lancôme opens luxury retreat space and cafe in Doha airport

Lancôme has unveiled Café de la Rose inside Doha’s Hamad International Airport, its first travel retail café and only the second globally.
Retail : Beauty : Travel
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN