The best of 2010: The top three Travel & Hospitality Seeds of the year

The Alps, France, Norway – My favourite travel Seeds from 2010 range from mountain high to underground low, from a slick region and time-specific publication, to an idea for the Metro to a concept for location branding that is ideal for the socially networked age.

Produced when the principal publication, Monocle, and its readers are on holiday in August and September, Monocle’s seasonal newspapers, Mediterraneo and Monocle Alpino, are ideal ways to engage with high-end consumers when they are at their most relaxed.

And Ikea’s social sofas on the Paris Metro – who wouldn’t want to sit next to a stranger in France’s first city and say ‘bonjour’? – are a great example of Conviviality Culture.

Finally, design studio Norwegian Ink challenged the idea that a place has to be big and important to have a logo. Through its new CitID website, anyone can now design a logo for their location.

Every day from 20 December until the end of the year, the LS:N Global team is choosing its favourite stories from 2010. We will resume normal service on Tuesday 4 January 2011.