Stat: How female style media is failing women
Stat Thumbnail

Stat: How female style media is failing women

What are women looking for in style media? Lifestyle publication Hurs has partnered with research agency The Mix to uncover how media can reclaim its cultural relevance and better serve its audience.

Reconstructed Visages by Marleen Van Der Knaap, Design Academy Eindhoven, photography by Femke Reijerman, The Netherlands Reconstructed Visages by Marleen Van Der Knaap, Design Academy Eindhoven, photography by Femke Reijerman, The Netherlands

Global – What are women looking for in style media? Lifestyle publication Hurs, founded by Futures 100 Innovators nominee Bonnie Langedijk, has partnered with female-led research agency The Mix to uncover how media can reclaim its cultural relevance and better serve its audience.

The white paper, On Women’s Media, highlights the growing disconnection between the female press and women’s expectations. Publications are weighing women down instead of uplifting them – 66% of readers feel discriminated against in the media at large, and only 21% feel positive about how content addresses women.

The study revealed that 79% of women consume style media for inspiration, but only 26% feel inspired by what they find. Only a third (33%) of readers seek content about female empowerment. Instead, women want style media to create connections and to go beyond aspiration to create community, value and growth.

Read more on how media outlets are racing to re-invent themselves for the next generation in The New News.

Strategic opportunity

Knowing what content makes women tick is valuable knowledge for any business, not just media platforms. Use these findings when communicating to female audiences, swapping the aspirational narrative for inspirational content spotlighting a range of diverse and authentic voices

Discover More Signals & Stats
London welcomes the world’s first Museum of Youth Culture

Signals & Stats

London welcomes the world’s first Museum of Youth Culture

The world’s first permanent museum dedicated to youth culture is set to open in Camden, London, in December 2025.
Visuals : Youth : Culture
Swedish insurer hacks social media algorithms with mental health anthem

Signals & Stats

Swedish insurer hacks social media algorithms with mental health anthem

Swedish insurer Länsförsäkringar Göteborg och Bohuslän has launched Detoxify, a subversive campaign that uses music to retrain harmful social media...
Insight : Sweden : Algorithms
Stat: Gen Z shuns the values most desired by hiring managers

Signals & Stats

Stat: Gen Z shuns the values most desired by hiring managers

New research from behavioural-science company Becoming You Labs reveals that only a small fraction of American Gen Z hold the three main values tha...
Youth : Gen Z : Work
Stella McCartney debuts plant-based feathers at Paris Fashion Week

Signals & Stats

Stella McCartney debuts plant-based feathers at Paris Fashion Week

At Paris Fashion Week, Stella McCartney unveiled a striking alternative to bird feathers: plant-based Fevvers.
Stella McCartney : Fevvers : Feathers
Pedestrians are walking faster and lingering less in public spaces

Signals & Stats

Pedestrians are walking faster and lingering less in public spaces

Pedestrians in American cities are moving faster and spending less time lingering in public spaces, according to a new study from MIT’s Senseable C...
MIT : Wellness : Design
Stat: Taylor Swift’s new album movie breaks US box office

Signals & Stats

Stat: Taylor Swift’s new album movie breaks US box office

Taylor Swift’s latest project, The Official Release Party of a Showgirl, turned a listening event into a box office hit, earning £24.6m ($33m, €28....
Pop Culture : Advertising : Media
Chanel’s le19M brings Parisian craftsmanship to Tokyo

Signals & Stats

Chanel’s le19M brings Parisian craftsmanship to Tokyo

Chanel’s le19M has landed in Tokyo with La Galerie du 19M Tokyo, an exhibition that unites Parisian artisans and Japanese craftspeople in a celebra...
Luxury : Fashion : Design
Healf 2025 explores the future of wellness, longevity and human potential

Signals & Stats

Healf 2025 explores the future of wellness, longevity and human potential

Held at London’s 180 Studios from 3–5 October, Healf 2025 brought together the leading voices in health and science to explore the future of w...
Global Events : Health And Fitness : Men's Health
Stat: Cognitive difficulties rising sharply among young American adults

Signals & Stats

Stat: Cognitive difficulties rising sharply among young American adults

A new study published in Neurology reveals a significant increase in self-reported cognitive difficulties among US adults, particularly those under...
Health : Wellness : US Market
Future Château launches mid-strength wines at Selfridges

Signals & Stats

Future Château launches mid-strength wines at Selfridges

Future Château, the new wine brand from author Tom Benn, is launching at Selfridges in October 2025 with a debut range of premium 5% ABV wines desi...
Drinks : Retail : Food
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN