News 09.05.2022

Need to Know

The clean beauty movement gets a makeover, Pokémon takes over the BBC Proms, and consumers opt for slower e-commerce deliveries.

Clean beauty gets a genderless new look

Acla, Switzerland
Acla, Switzerland
Acla, Switzerland

Zurich – Acla is a gender-neutral, sustainable beauty brand with a graphic identity that reflects the industry’s new visual direction.

The first product from the personal care line is a pH-balanced Solid Shampoo Bar that is suitable for all hair types and packaged without plastic. The company also sells an aluminium container for storing and transporting the bar while travelling, as well as a hand-crafted tray made from clay for home storage. All of the brand's ingredients are derived naturally and processed in the Acla Workshop, a scientific lab in the heart of Zurich.

It’s the company’s striking visual identity, however, that's its most intriguing component. Less earthy and more high-tech, the company's graphics borrow from the worlds of science and design.

As we have previously seen with alternative protein company Geltor, the demand for ingredient transparency is leading to a new aesthetic identity in the beauty industry.

Strategic opportunity

Beauty companies should consider updating their branding to express their commitment to science and ingredient transparency

This online tool visualises your thoughts

Think in Colour by Knack. Design by Mutant, Belgium Think in Colour by Knack. Design by Mutant, Belgium
Think in Colour by Knack. Design by Mutant, Belgium Think in Colour by Knack. Design by Mutant, Belgium

Belgium – A tool by news magazine Knack, Think in Colour, asks people a series of questions to create a 3D shape that visualises the way their mind works.

Users visiting Knack’s website will be presented with a questionnaire that asks how they feel about various statements, ranging from ‘I have friends with radically different views about politics’ to ‘I like to do things that are a bit frightening’, and thus determining everything from open-mindedness to passion for taking risks. As users work through the questionnaire, they are assigned a shape that then morphs, changing texture, colour and movement depending on their answers.

Eventually, users can download a JPEG or GIF of their shape, allowing them to consider the nuances of opinion in a more interactive way. The questions were conceived in collaboration with psychologists at the University of Brussels (VUB). ‘We’re dealing with people’s thoughts here, so we spent a lot of time conversing with the people at the VUB to guarantee a relevant, well thought out tool and not a gimmick,’ says Odin Saillé, founder of creative agency Mutant.

By visualising people’s inner emotions, the project takes a more design-led approach to our microtrend Modern Therapy.

Strategic opportunity

Increasingly, our mental wellbeing will be something we can visualise tangibly. How could these shapes be used in gaming or digital worlds, for example?

BBC Proms celebrates the music of video games

London – For the first time in the music event’s history, video game music will be performed at BBC Proms at the Royal Albert Hall this summer.

Orchestral selections and interpretations of soundtracks across gaming history, including The Legend of Zelda, Shadow of the Colossus and Battlefield 2042, will be performed on 1 August. ‘We’ve always very happily put on concerts of film music, [but] I think if I’m honest we haven’t felt it was quite the right moment to put on a gaming music prom until now, because we were still waiting for a lot of composers to enter this field, explains David Pickard, director of the Proms.

One of the event’s key goals is to entice the burgeoning gaming community, which is largely composed of people aged 18 to 44, to become a valuable new audience for symphonic music. Given that the gaming sector now dwarfs the film industry in terms of annual revenue, the initiative is a shrewd attempt to remain relevant among younger generations.

Meta Café by Harry Nuriev, Crosby Studios and Repossi, France

Strategic opportunity

How can other cultural institutions that have been affected by the pandemic learn from the Proms’ approach to attracting younger audiences?

Stat: Shoppers are open to slower e-commerce deliveries

Uncommon Store, South Korea
Uncommon Store, South Korea

Hyper-convenient delivery is being substituted for more sustainable shopping behaviours, according to a new US study by Blue Yonder. According to the report on Consumer Sustainability, more than three-quarters (86%) of consumers are willing to delay e-commerce deliveries for the sake of improving sustainability. Some are willing to wait up to five days, or even a week; however, they say they must be given an incentive to do so.

‘As retail emerges from pandemic-era practices, sustainability is back in focus,’ explains Edward Wong, senior vice-president of the global retail sector at Blue Yonder. ‘The findings of this study reflect the paradigm shift towards a more environmentally friendly supply chain as consumers are now willing to do their part to embrace more sustainable shopping habits.’

Accelerating e-commerce and demands for expedited delivery are forcing a new framework that puts eco-conscious practices at the centre of retail operations. Read our Eco-venience Retail macrotrend for more.

Strategic opportunity

Incentivise shoppers to opt for slower, and more sustainable, delivery times with discounts and loyalty rewards

Previous News Articles
Spktrl’s AI diamond ring aims to cut screen time

News

Spktrl’s AI diamond ring aims to cut screen time

Parisian start-up Spktrl is reimagining wearable technology with the launch of its AI-powered Light Ring, a piece of high jewellery designed to cur...
Wellness : Augmented Human : The Synthocene Era
Represent launches in-person fitness competition 247 Mission Rivington

News

Represent launches in-person fitness competition 247 Mission Rivington

British fashion brand Represent has held its first-ever fitness event, 247 Mission Rivington, with 100 athletes competing in a 12‑hour endurance ch...
Sport : Fashion : Fitness
Stat: Technological innovation is driving the future of beauty

News

Stat: Technological innovation is driving the future of beauty

Wealth divides, digital tools and regional identity are reshaping the international beauty market, according to The State of Fashion: Beauty Volume...
Statistic : Stat : Beauty
AI-generated images of animals in plastic help WWF-Korea raise awareness about pollution

News

AI-generated images of animals in plastic help WWF-Korea raise awareness about pollution

WWF-Korea has launched Animal Trash Fashion, a powerful out-of-home campaign using AI to starkly illustrate the devastating impact of plastic pollu...
Sustainability : Design : Advertising
Rixo launches pre-loved resale platform

News

Rixo launches pre-loved resale platform

British fashion brand Rixo is expanding its circular ambitions with the launch of Rixo Pre-Loved, a resale platform where customers buy and sell it...
Retail : Fashion : Sutainability
Stat: Global business travel spending hits historic high

News

Stat: Global business travel spending hits historic high

Business travel is set to reach a record £1.18 trillion ($1.57 trillion, €1.36 trillion) by the end of 2025, according to ...
Stat : Statistic : Global Travel Market
Axe gamifies fragrance sampling with arcade-inspired bus stop activation

News

Axe gamifies fragrance sampling with arcade-inspired bus stop activation

Axe is making fragrance sampling fun again with a new campaign for its Cherry Fizz body spray.
Advertising : Fragrance : Retail
New wearable tracks hydration levels in real time

News

New wearable tracks hydration levels in real time

Researchers at the University of Texas at Austin have developed a non-invasive wearable that continuously monitors hydration levels in real time.
Wearable Technology : Healthcare : Hydration
Stat: Online resale is booming in Britain

News

Stat: Online resale is booming in Britain

Online resale is booming in Britain, with pre-owned shopping now worth £4.3bn ($5.8bn, €5bn) annually and is set to rise to £4.8bn ($6.4bn, €5.5bn)...
Retail : Fashion : Technology
Prada’s 2025 Qixi campaign turns Shanghai’s bridges into a stage for love

News

Prada’s 2025 Qixi campaign turns Shanghai’s bridges into a stage for love

Prada’s campaign for the 2025 Qixi Festival – often referred to as Chinese Valentine’s Day – reimagines China’s legendary love tale through an...
Luxury : Fashion : Chinese Folklore
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN