Topsy-turvy: Chinese luxury turned on its head

Topsy-turvy: Chinese luxury turned on its head

Topsy-turvy: Chinese luxury turned on its head

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Shanghai – Luxury brand Hermès has introduced a new brand aimed at the Chinese market. Shang Xia, meaning ‘topsy-turvy’ in Mandarin, will include pared-down luxury items of furniture, clothing, accessories and homeware.

Shang Xia products are inspired by the local craftsmanship of traditional Chinese arts such as weaving and porcelain-making. Furniture has been carved and polished from rare zitan timber. The clothing range includes items that have been hand-woven and felted from cashmere wool. And homeware products include tea sets created from hand-cut solid jade.

As the Chinese luxury market continues to expand, LS:N Global expects to see more China-only subsidiary brands.

For more information on how luxury brands are entering the Chinese market, see our forthcoming Luxury Futures report.

Shang Xia boutique, Hermes, China Shang Xia boutique, Hermes, China
Shang Xia boutique, Hermes, China Shang Xia boutique, Hermes, China
Shang Xia boutique, Hermes, China Shang Xia boutique, Hermes, China
Shang Xia boutique, Hermes, China Shang Xia boutique, Hermes, China
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