Lumo makes sustainable rail travel wallet-friendly

UK – While many travellers choose to fly between the English and Scottish capitals, transport company FirstGroup is making rail travel more accessible with the launch of a new service called Lumo. The rail service, which will begin operations in October, provides a low-carbon travel option at an affordable cost – with 60% of the seats on Lumo trains costing £30 ($41, €35) or less.

Lumo will promote its green credentials by offering carbon calculations to passengers and a wide selection of plant-based catering options. By providing such a service, FirstGroup aligns with a growing interest in rail travel as an alternative to flying. ‘Travelling in the UK should not cost a fortune and it certainly shouldn’t be the planet that pays,’ says Helen Wylde, managing director of Lumo. ‘We are empowering people to make green travel choices that are genuinely affordable without compromising on comfort.’

Here, FirstGroup is catering for an increasingly mainstream audience of sustainable consumers – ensuring that opting for environmentally friendly travel is both cost-effective and convenient.