News 07.05.2021

Need To Know

Relate’s campaign challenges older intimacy taboos, a non-judgemental chatbot providing vaccine advice and Covid-19 makes UK children cautious about money.

This intimate campaign celebrates sex in later life

Let's Talk The Joy of Later Life Sex campaign for Relate by Rankin

UK – The importance of sex and intimacy among older consumers is spotlighted in the latest campaign from relationship support service Relate.

Let’s Talk The Joy of Later Life Sex showcases a series of intimate moments enjoyed by older people in a way that avoids harmful stereotypes and breaks down taboos. Created by advertising agency Ogilvy and photographer Rankin, the online and out-of-home campaign includes five couples and one woman.

While sexual wellness and sex positivity is usually reserved for younger consumers, Relate’s campaign sets an example for the sector in taking a more inclusive approach. What we're trying to do today is open up a society-wide conversation about the fact that sex and intimacy whatever that might mean can be as important for older people as it is for anyone else,’ explains Gail Thorne, a sex therapist at Relate.

For more on how brands can market to older consumers in a positive and relatable way, read our Viewpoint with author, blogger and nutritionist Suzi Grant.

Westfield repurposes space to spotlight side hustles

Side Hustle Heroes by Westfield, UK Side Hustle Heroes by Westfield, UK
Side Hustle Heroes by Westfield, UK Side Hustle Heroes by Westfield, UK

London – Shopping malls Westfield London and Westfield Stratford are offering empty shop unit windows to online start-ups, providing a physical space to promote their products.

The Side Hustle Heroes initiative presents brands that originated as side hustles in 2020, including small businesses that offer fashion, homewares and beauty. Each window display will feature a QR code for visitors to scan, leading directly to each company’s social media channels and websites.

With people craving physical experiences more than ever before and 49% of consumers wanting to buy more locally sourced products, we’re bringing these online brands offline into a physical space for the first time,’ says Harita Shah, marketing director UK at Westfield. In turn, Westfield is animating the windows of shops that are currently empty in the inter-Covid period.

As more consumers turn their hobbies and crafts into sidelines, larger retailers have an opportunity to offer bricks-and-mortar spaces that support small businesses and attract new audiences.

An impartial chatbot offering Covid-19 vaccine advice

Nottingham – Covid Vax Facts is an online chatbot that aims to mitigate concerns or questions relating to Covid-19 vaccines.

The chatbot was created by the University of Nottingham and creative technology agency Rehab to provide a safe space for people to share concerns or queries about getting vaccinated. Bringing the conversation outside of a formal medical environment, users are presented with objective, scientific evidence in an accessible format. At the end of each conversation, people are asked to share whether they feel more or less confident about taking the vaccine.

The Covid Vax Facts platform also collects anonymous data on the responses, allowing researchers to gain insight into any correlations in opinions with people’s age, ethnic group and social class. Rob Bennett, CEO of Rehab, comments: Digital technology and social media in particular contribute to the vaccine hesitancy issue, so it’s vital that we consider how we can make technology a part of the solution and work for society rather than against it.

Elsewhere, we’ve previously identified the ways that AI Advisors can provide non-judgemental health support from a food and drink perspective.

Covid Vax Facts Covid Vax Facts

Stat: UK children forge mindful money habits amid Covid-19

 Lego Vidiyo by The Lego Group and Universal Music Group  Lego Vidiyo by The Lego Group and Universal Music Group

Despite the economic impact of the pandemic, UK children experienced an increase in earnings and savings in 2020, as well as donating to charities.

According to gohenry’s Youth Economy Report, which surveyed 400,000 children aged six to 18 years, British children contributed around £95.7m ($133m, 110m) to the economy between January and December 2020. While many spent on gaming, fashion and dining out, the report also finds a 59% rise in charitable donations by children during the first lockdown period.

Money concerns are affecting the overall wellbeing of children, however, with 66% stating that they worry more about money since the beginning of the pandemic. This mindset suggests a responsible approach to finance for this generation, with gohenry's data revealing that children saved about 12% of their income in 2020.

While Generation Alpha largely view money as a digital concept, they’re also emerging as a group with considered and security-focused financial mindsets.

Previous News Articles
Jameel Motorsport turns Fortnite into environmental wake-up call

News

Jameel Motorsport turns Fortnite into environmental wake-up call

Jameel Motorsport and Serviceplan Arabia have launched The Treeless Map, a Fortnite experience designed to raise environmental awareness by removin...
Gaming : Sustainability : Technology
Foresight Friday: Seyi Oduwole, foresight analyst

News

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Japan : Travel : Travel And Hospitality
Stat: Personalisation, pop-culture and social media are reshaping travel

News

Stat: Personalisation, pop-culture and social media are reshaping travel

Personalised recommendations and digital inspiration are reshaping travel, according to Data Axle’s 2025 survey of 1,000 US consumers. As the sprin...
Travel & Hospitality : Stats : Stat
Kia Europe turns road trips into sound journeys for visually impaired people

News

Kia Europe turns road trips into sound journeys for visually impaired people

Automobile manufacturer, Kia Europe and creative agency Innocean Berlin have launched Soundscapes, a creative experiment that transforms the tradit...
Soundscapes : Mobility : Pimp My Ride
Diriyah gets its own Pantone colour as part of cultural revival

News

Diriyah gets its own Pantone colour as part of cultural revival

The historic Saudi city of Diriyah now has a shade to call its own: Diriyah Tan.
Saudi Arabia : Diriyah : Diriyah Biennale
Stat: Consumers sacrifice dining and takeout amid inflation

News

Stat: Consumers sacrifice dining and takeout amid inflation

Amid growing economic uncertainty and inflation concerns, consumers in the US and UK are scaling back on discretionary spending, with 63% cutting b...
Stat : Stats : Spending
O Boticário launches sensual guide for female pleasure

News

O Boticário launches sensual guide for female pleasure

Brazilian cosmetics brand O Boticário has launched Her Touch, a digital book that aims to dismantle taboos around female pleasure by reframing the ...
Beauty : Wellness : Brazil
Trendmood translates online clout into physical retail

News

Trendmood translates online clout into physical retail

Instagram beauty scoop account @trendmood1 is making its first foray into physical retail with a Los Angeles pop-up set to open this summer.
Retail : Beauty : Pop Culture & Media
Stat: UK gym market hits record as Gen Z fuel sign-ups

News

Stat: UK gym market hits record as Gen Z fuel sign-ups

The UK gym market reached a record valuation of £5.7bn ($7.6bn, €6.6bn) in 2024, up 8.8% year on year, according to UKactive’s latest report.
Sports : Health : Wellness
Zendaya wears spacesuits by On to champion movement for all

News

Zendaya wears spacesuits by On to champion movement for all

Zendaya and Swiss sportswear brand On have launched Zone Dreamers, a fictional film trailer turned campaign spotlighting the emotional power of mov...
Fashion : Advertising : On
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN