News 08.04.2021

Need to Know

Jeep’s campaign promotes remote Bleisure lifestyles, hotel suites offering a wellness reset and US Millennials are keen to return to restaurants.

Jeep’s far-flung office for wandering workers

Working Far From Home by Jeep, Australia

Australia – Car brand Jeep is encouraging Australians to experience remote working in an off-grid, purpose-built home office.

For its Working Far From Home campaign, the company is hosting a competition in which one winner and their guest will experience a unique take on remote working – staying in a rarely explored coastal location in northwest Tasmania. Jeep will give the winners an opportunity to work for one week from a Spacecube office pod located in this remote part of Australia, alongside access to a demo Jeep vehicle in order to explore locally.

To encourage a more meaningful escape, the brand is also partnering with tourism platform Empty Esky to help remote workers support communities affected by the Australian bushfires. In this way, Jeep is tapping into the reality of remote working for many of its customers, while encouraging adventure and escape from traditional home office environments.

With Bleisure experiences largely at a halt during the inter-Covid period, brands are getting experimental and forging new ways to engage Wandering Workers.

Hotel suites centred on guests’ wellbeing needs

Andaz 5th Avenue, New York Andaz 5th Avenue, New York
Andaz 5th Avenue, New York Andaz 5th Avenue, New York

New York – Andaz 5th Avenue, part of the Hyatt hotel group, has unveiled seven Wellness Suites to bolster guests’ mental and physical health.

The suites are designed around three tenets of wellness: Feel, Fuel and Function. Partnering with external wellbeing brands, the suites feature amenities and products designed to support sleep, nutrition, movement and cognitive functionality. Among the in-room services are a Lululemon smart mirror for fitness, an Airweave mattress, meditations curated by Headspace, and a wellness mini-bar offering snacks and drinks to boost immunity and energy.

As a hotel company, Hyatt is driven by a purpose of care and we proactively bring that purpose to life, says Will Brandon, director of sales and marketing at Andaz 5th Avenue. We like to identify ways to enhance the guest experience, and there’s been a heightened awareness of health and wellbeing accelerated by Covid-19.’

While we previously explored the rise of Hospitality Fitness, hotel brands are now expanding their efforts to serve both mental and physical wellbeing demands.

Breitling’s watch rental promotes luxury circularity

Seattle – Luxury watch brand Breitlings nascent watch subscription allows consumers to explore its product range, while championing circularity.

The #BreitlingSelect rental service lets subscribers choose three different watches to wear on rotation during a 12-month period. Each watch featured in the subscription service comes from a selection of refurbished Breitling timepieces, reflecting a more sustainable, post-ownership approach to how people can experience luxury goods.

In this way, Breitling is giving people a chance to experiment and try out its timepieces for size and style, with potential to convert renters into longer-term, future customers. It also gives more eco-conscious luxury consumers a chance to enjoy watches in a way that is circular and less wasteful if their style or preferences change.

In our recent interview with Brynn Wallner, founder of watch platform Dimepiece, she discusses how sustainability is front-of-mind for Generation Z luxurians, with pre-owned or rental items becoming a crucial entry point.

#BreitlingSelect by Breitling, Seattle

Stat: Americans rekindle their appetite for restaurant dining

Misfits Market by Garnish Studios Misfits Market by Garnish Studios

Younger US consumers have consistently felt comfortable eating at restaurants in the inter-Covid period, according to research by Morning Consult.

Its research shows that 46% of US Millennials feel comfortable eating at a restaurant. Across all adults, comfort levels grow where outdoor dining is offered over indoor-only tables – 53% say they feel safe with that option, compared with 41% who feel safe eating inside restaurants.

US adults in suburban regions said they were most comfortable dining outside at present, versus those living in urban or rural areas. These findings indicate an appetite among younger, suburban consumers to dine at restaurants once again, providing fresh opportunities for restaurants to connect with this demographic, in particular through novel yet safe dining experiences.

In the Pandemic Dining Market, we identify some of the ways in which restaurateurs can cater for consumers’ expectations of safety, while reclaiming their role in the public realm.

Previous News Articles
Viva Technology 2025: AI in healthcare, building resilient cities and phygital fashion experiences

News

Viva Technology 2025: AI in healthcare, building resilient cities and phygital fashion experiences

As Viva Technology 2025 opened in Paris, speakers explored how technology can be used to address and help solve global challenges in healthcare, tr...
Technology : Global Events : Viva Tech 2025
TikTok creator Brandon Edelman re-imagines brand trips with Bran Trip

News

TikTok creator Brandon Edelman re-imagines brand trips with Bran Trip

TikTok creator Brandon Edelman (@bran_flakezz) has launched the first-ever Bran Trip – a fan-focused spin on the traditional influencer brand trip.
Pop Culture : Brand Trips : Influencer Culture
Stat: Young travellers prioritise the journey as much as the destination

News

Stat: Young travellers prioritise the journey as much as the destination

Nearly three-quarters (70%) of Millennials and Gen Z say they prefer to plan trips that focus on enjoying the journey as much as the destination, o...
Travel : Travel & Hospitality : Gen Z
Mud is rewilding the pet grooming industry

News

Mud is rewilding the pet grooming industry

London-based start-up Mud™ is making a clean break from the polished pet aesthetic dominating the market.
Society : Design : Pets
Zara launches travel mode feature to enhance customer experience

News

Zara launches travel mode feature to enhance customer experience

Zara, the flagship brand of Inditex, has unveiled a new travel mode feature in its mobile app, aimed at enriching the customer experience during tr...
Retail : Technology : Fashion
Stat: Europe enjoys tourism boom amid fall in international visitors to US

News

Stat: Europe enjoys tourism boom amid fall in international visitors to US

Europe is on track for a record-breaking year in tourism, with international visitor spending expected to rise 11% in 2025 to reach £620bn ($838bn,...
Travel : Tourism : Stat
Good Jamu brings ancestral wellness rituals to modern routines

News

Good Jamu brings ancestral wellness rituals to modern routines

Good Jamu is reviving an ancient Indonesian healing tradition with clarity and cultural conviction. Launched in the UK in May 2025, the brand draws...
Food And Drink : Health And Wellness : Circular Design
Walmart launches AI-driven platform to guide healthier shopping habits

News

Walmart launches AI-driven platform to guide healthier shopping habits

Walmart is introducing Everyday Health Signals, an AI-powered digital platform designed to help customers make healthier choices through personalis...
Health And Wellness : Food And Drink : Retail
Stat: Major retail hacks lead UK consumers to change digital habits

News

Stat: Major retail hacks lead UK consumers to change digital habits

A wave of high-profile cyberattacks is reshaping consumer trust in online retail, with two-thirds (66%) of UK shoppers now re-assessing their digit...
Statistic : Retail : Personal Security
World’s first net-zero mosque to break ground in Abu Dhabi

News

World’s first net-zero mosque to break ground in Abu Dhabi

Masdar City in Abu Dhabi will be home to the world’s first net-zero energy mosque, blending sustainable design with cultural heritage.
Sustainability : Mosque : Environmentally Friendly
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN