News 26.03.2021

Need to Know

Flock Together assembles young birdwatchers, Hinge’s cocktail kit elevates virtual date nights, and global travellers embrace purpose-driven tourism.

Flock Together inspires Gen Alpha urban birdwatchers

Flock Together, London

London – Nature collective Flock Together's latest educational venture encourages and welcomes urban Generation Alpha to partake in birdwatching.

The Flock Together Academy introduces children across London to world of birdwatching, while breaking down social barriers. Through a partnership with the London Wildlife Trust, its young students will enjoy green spaces and teaching facilities provided by the organisation, with partaking children learning about nature and ecology by Flock Together mentors.

Historically, birdwatching has shut out inner-city BIPOC groups due to a lack of access to green spaces, with such access worsening for younger children during the pandemic due to lockdown and time away from school and social spaces. By including young urbanites in an activity they have previously been excluded from, the Flock Together Academy is facilitating Gen Alpha’s desire to play outside as well as offering an educational benefit.

This educational academy presents a new take on Edu-play-tion for inner-city children by ensuring the great outdoors is more accessible and diverse.

Playful perfume palettes inspired by make-up

Made by Me, Paris Made by Me, Paris
Made by Me, Paris Made by Me, Paris

Paris – Made by Me is an emerging fragrance brand offering personalisable perfumes in the format of a make-up palette.

The solid fragrances have a creamy texture similar to colour cosmetics and feature a high scent content. While the individual scents are presented in various colours, they fade to a transparent layer when applied to the skin or hair. Each fragrance can be blended with others in the palette, allowing wearers to create a personalised scent. In this way, Made by Me is a playful and more interactive take on fragrance application.

Natalie Duran, founder of Made by Me, wants the brand to communicate that fragrance is an extension of people’s lives – one that can be adapted to various moods and sensations. She says: ‘I found the way to make it happen, to bridge makeup and perfumes. To use colour and texture to make fragrance visible, touchable, sensorial and playfully combinable.’

As we identify in the Fragrance Futures Market, brands are getting experimental with scent, pushing perfumes – and how we experience them – in new directions.

A socially-distant dating kit to enhance virtual connections

Perfect Virtual Date Night by Hinge x Uncommon Goods Perfect Virtual Date Night by Hinge x Uncommon Goods

UK – Digital dating app Hinge has launched a virtual date night kit to elevate inter-Covid courtship.

Created with retailer Uncommon Goods, the kit is designed to be used over three dates and includes a cocktail or mocktail guide and ingredients to make date night drinks. To mitigate awkward silences, the pack also contains conversation starters to provoke discussions. In order to keep personal information safe, one participant will purchase the pack before their date, with a code emailed to their match for them to have their kit sent directly to their home.

As Covid-19 restrictions continue to impact dating, single people are relying on digital platforms and experiences to facilitate romantic connections. Yet, with video call fatigue on the rise due to its use for remote working, Hinge’s kit aims to add a more personal and experiential layer.

Discover more digital innovations that are enabling connections from afar in Socially Distant Dating.

Stat: Global tourists seek more purposeful travel

Book a Trip by The Wild Detectives Book a Trip by The Wild Detectives

Consumers across the globe are eager to align their travel experiences with purpose-driven values, according to research by American Express.

In its Global Travel Trends Report, consumer data shows that 77% of people agree they want to be more conscious about supporting small, local businesses when travelling. Meanwhile, 59% of respondents expressed interest in engaging with ‘philantourism’ – the act of choosing a travel experience in order to support a particular destination.

This mindset varies across markets, with the majority of Indian respondents (91%) expressing a desire to support local communities through travel, followed by Mexicans (88%) and Australians (79%). This suggest that, when people embark on future travels, they will increasingly look for booking platforms, airlines and accommodation that best reflect their values.

As the travel sector rebuilds from the impact of Covid-19, new innovators are emerging in the realm of community-first travel.

Previous News Articles
 Cannes Lions 2025: Elf Beauty’s recipe for co-creation and Unilever wants to make marketing sassy

News

Cannes Lions 2025: Elf Beauty’s recipe for co-creation and Unilever wants to make marketing sassy

Day three of Cannes Lions 2025 featured panels on everything from Chinese social media to late-night tv and YouTube’s 20th anniversary.
Pop Culture & Media : Beauty : Cannes Lions 2025
Heineken 0.0 partners with F1 The Movie to champion moderation in the fast lane

News

Heineken 0.0 partners with F1 The Movie to champion moderation in the fast lane

Heineken 0.0 has been named an official partner of F1 The Movie, a collaboration with Apple Original Films and Warner Bros.
Heineken : Food And Drink : F1
Stat: Gen Z turn to social media before search engines

News

Stat: Gen Z turn to social media before search engines

Social media platforms are fast becoming the primary gateway to online discovery for younger consumers, according to Sprout Social’s latest Q2 2025...
Stat : Statistic : Social Media
Cannes Lions 2025: Mustafa Suleyman on AI ‘garbage’ and why trust will set brands apart

News

Cannes Lions 2025: Mustafa Suleyman on AI ‘garbage’ and why trust will set brands apart

On day two of the festival, Serena Williams was announced as Reckitt’s first entrepreneur-in-residence.
Global Events : Technology : Pop Culture & Media
eBay and Small Business Britain back UK’s side-hustle economy

News

eBay and Small Business Britain back UK’s side-hustle economy

As side hustling cements itself as the UK’s dominant route into entrepreneurship, Small Business Britain and eBay have launched a free six-week onl...
EBay : Small Business Britain : Side Hustle Economy
Stat: Global worries increase as crime rises, but Canadian optimism at three-year high

News

Stat: Global worries increase as crime rises, but Canadian optimism at three-year high

The latest Ipsos What Worries the World survey, spanning 30 countries, reveals a shifting global mood, but Canadians are showing signs of renewed o...
Canada : Selling Happiness : Stat
Cannes Lions 2025: Unshittifying the customer experience and the future of Duolingo

News

Cannes Lions 2025: Unshittifying the customer experience and the future of Duolingo

The 72nd edition of Cannes Lions marks a return to the French Riviera with a programme featuring major names in marketing and branding. LS:N Global...
Pop Culture & Media : Global Events : Cannes Lion 2025
Gen Z reverse the gender pay gap

News

Gen Z reverse the gender pay gap

A subtle but significant shift is emerging among young men and women in the UK.
Gen Z : Gender : Gender Pay Gap
Stat: US gamers turn to esports to boost athletic performance

News

Stat: US gamers turn to esports to boost athletic performance

New findings from the Entertainment Software Association (ESA) reveal that 205.1m Americans aged 5–90 are regular gamers, with 60% of US adults eng...
Gaming : Stat : Statistic
Brazil pilots world-first data wallet to let citizens profit from digital footprint

News

Brazil pilots world-first data wallet to let citizens profit from digital footprint

Brazil is launching a groundbreaking pilot that could transform personal data into a national asset. The dWallet initiative means that citizens can...
Technology : Data : FinTech
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN