Daily Signals 17.09.2020

Signals

Nolii’s modular phone case simplifies daily tasks, String puts voice notes at the centre of dating, and Indian youth choose streaming over Bollywood.

A phone case system for simpler living

Nolii, London
Nolii, London
Nolii, London

London – Nolii's collection of multipurpose gadgets offers sustainability-centric technology to improve how we live, work and play.

The range is built around its patented Click Lock Couple Case system for smartphones, which allows users to switch the case between a variety of accessories in line with their daily routines, including a wallet, battery power pack and fitness band. To give a degree of personalisation Nolii offers 40 over colour combinations, allowing customers to tailor the case system to their personal or workplace aesthetic.

To produce the range, the brand has focused on human-centric design principles that tackle everyday points of friction. It has also ensured the product line is responsibly manufactured and built to last. ‘Nolii is the result of my own frustrations with how tech accessories seemed to make life harder, not easier. We built Nolii [as] a challenger brand set to re-imagine how we experience tech,’ explains Asad Hamir, the brand's co-founder.

As explored in our recent opinion piece, product designers are being challenged to design true era-appropriate goods by understanding the current and future needs of users alongside the planetary impact.

Multifunctional lighting to elevate Los Angeles streets

 Superbloom by Project Room, Los Angeles  Superbloom by Project Room, Los Angeles
 Superbloom by Project Room, Los Angeles  Superbloom by Project Room, Los Angeles

California – Design studio Project Room hopes to bring a new standard of street lighting to Los Angeles.

Having won the city's Lights the Way competition, its Superbloom concept works by accommodating the city's current lighting requirements while also having the ability to adapt to residents’ future needs.

Featuring a 'bouquet' of aluminium tubes, the Superbloom light system can serve multiple functions – from a pedestrian-height sidelight to a vehicle charging port. The design also allows additional features such as coloured bulbs, shade fixtures and 5G functionality to be added to street lamps as needed, or in line with a district's personality.

‘Project Room’s design illuminates a future that does more than brighten public spaces – it brings smarter design to our neighbourhoods, helps us combat climate change and promotes equity across our city,’ said Eric Garcetti, mayor of Los Angeles.

In our Future Cities vertical, we delve into more ideas, innovations and expert opinions that will shape the future of urban environments for 2030 and beyond.

String unites daters via voice notes

Global – String is a new dating app that allows users to find their match by sending voice messages.

While social distancing has temporarily halted physical connections, String elevates online dating by using voice notes as a key form of communication.

Members seeking romantic connections can first narrow down the selection of people they want to converse with by swiping left or right. Once matched, they then record and send voice notes back and forth as a means of breaking the ice.

‘Sometimes jokes are misunderstood, and sarcasm is missed because they are just words on a screen and you don't really know the person well enough to pick up on the cues,’ reads a statement from String. Consequently, by adding the voice-led feature, String hopes to offer a platform where personalities and connections can flourish better.

As people navigate the current climate of socially distant dating, new functionalities are emerging to enable connections and conversation. To find out more, explore Socially Distant Dating.

String

Stat: Bollywood loses viewers to on-demand streaming

Nike Air Max Day Nike Air Max Day

Digital tv, film and game streaming among India's youth is leaving the nation's popular Bollywood film industry in its wake.

A new report by Dentsu Aegis Network India examines the daily content and gaming habits of India's urban Generation Z and Millennial audiences. It reveals a 240% rise in the viewing of on-demand streaming services between 2016 and 2019, surpassing the popularity of the nation’s film industry.

The report considers India's national lockdown as a catalyst for more recent growth, with those surveyed saying they have signed up to two or three new platforms on average during this period. Today, some 49% of India’s youth spend two to three hours a day binge-watching content, while 65% of young people prefer to consume video content on a laptop or mobile over traditional tv.

This behavioural shift presents entertainment platforms with an opportunity to tap into these new content preferences. As Pluc TV founder Tamseel Hussain tells us, India’s youth are increasingly driving more purposeful storytelling.

Previous Daily Signals Articles
Ricola launches herbal-scented scarves for flu season

Daily Signals

Ricola launches herbal-scented scarves for flu season

Ricola, the Swiss herbal wellness manufacturer known for its cough sweets, has launched a limited-edition scented scarf collection that transforms ...
Fashion : Advertising : Health & Wellness
Ikea rebuilds its smart home range around accessibility

Daily Signals

Ikea rebuilds its smart home range around accessibility

Ikea is accelerating its smart home ambitions with the launch of 21 new Matter-compatible products – a line-up spanning lighting, sensors and contr...
Design : Home & Family : Technology
Stat: Gen Z and Gen Alpha to dominate future fashion spending

Daily Signals

Stat: Gen Z and Gen Alpha to dominate future fashion spending

A new US report from Boston Consulting Group (BCG) highlights a major power shift in fashion consumption, as Gen Z and Gen Alpha emerge as the indu...
Retail : Fashion : Statistic
Global Wellness Summit 2025: Dubai positions itself as the new epicentre of global wellness innovation

Daily Signals

Global Wellness Summit 2025: Dubai positions itself as the new epicentre of global wellness innovation

As the 19th Global Wellness Summit opened in Dubai, the city used its host-stage moment to reinforce why the Middle East is fast becoming a global ...
Global Wellness Summit : Health : Wellness
Kleonne launches e-commerce platform to simplify men’s skincare

Daily Signals

Kleonne launches e-commerce platform to simplify men’s skincare

Kleonne is a new men’s premium grooming and skincare e-tailer launched by 19-year-old British student Alfie Binns.
Beauty : Retail : Grooming
Stat: Millennials and Gen X main users of Sister Wives polyamorous dating app

Daily Signals

Stat: Millennials and Gen X main users of Sister Wives polyamorous dating app

New statistics from Sister Wives, a dating platform for polyamorous relationships, suggest that polyamory isn’t being driven by the digitally nativ...
Relationships : Polyamory : Dating App
Valentino reimagines the DeVain bag through digital art

Daily Signals

Valentino reimagines the DeVain bag through digital art

Valentino has introduced a creative showcase dedicated to the brand’s Garavani DeVain bag, extending its ‘fashion is art’ philosophy into new digit...
Fashion : Technology : Luxury
Foresight Friday: Alison Farrington, foresight content manager

Daily Signals

Foresight Friday: Alison Farrington, foresight content manager

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight content manager...
Foresight Friday : AI : Marketing
Stat: New modelling reveals the human cost of the Trump administration’s approach to climate legislation

Daily Signals

Stat: New modelling reveals the human cost of the Trump administration’s approach to climate legislation

New modelling from ProPublica and The Guardian quantifies the human cost of Donald Trump’s ‘America First’ climate agenda. It projects that extra e...
Sustainability : Climate Crisis : Politics
Rapha opens Shanghai Clubhouse for cycling and design enthusiasts

Daily Signals

Rapha opens Shanghai Clubhouse for cycling and design enthusiasts

Cycling apparel brand Rapha has opened its first mainland China Clubhouse in Shanghai, signalling a strategic push into one of the world’s fastest-...
Retail : Sport : Cycling
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN