Signals

UK – Satisfied Snacks has launched a new savoury snack that takes whole salad ingredients and turns them into a light, crispy wafer.

A completely new way of combining ingredients, Roughs is an on-the-go snacking concept that boasts high fibre content and at least one serving of fresh vegetables. The snacks, which are hand-made in the UK, are dried rather than fried or baked, and contain no potato, corn, wheat, rice, oil or added sugar. The range comprises: Beetroot and Goat’s Cheese, Tomato and Feta, Red Pepper and Walnut, Carrot and Kimchi, and Pea and Courgette.

Packaged in infinitely recyclable metal cans, the convenient format caters for time-poor, health-conscious consumers. ‘Driven by the lack of healthy and tasty options I had to choose from, I invented my own snack that combined taste, health and convenience without any compromises,’ explains founder Heather Daniell. For more on how the meaning of convenience is changing in relation to food, read our Convenience Culture Market.

UK – Ikea has unveiled prototypes for a series of products designed to change the gaming experience at home.

The furniture and home goods retailer teamed up with Unyq, a design company offering customised 3D-printed medical wearables, and Area Academy, an education platform for eSports, to improve the lives of gamers. The first prototypes from the collaboration include a wristband, keycaps and a mouse ‘bungee’ to improve gaming precision. The prototypes were presented at Democratic Design Days in Älmhult, Sweden, in June alongside an app to capture users’ biometrics.

With more than two billion people playing video games globally, according to Newzoo, Ikea has identified a market with particular needs that are under-served. ‘It’s actually striking how unexplored this part of the gaming industry is,’ says Tommy Ingemarsson, founder and CEO of Area Academy. ‘Focus has always been on the hardware, and everything else has been ignored.’ As the eSports market continues to grow, gamers will require a greater range of home products.

In China, stereotypes about lonely pensioners are largely misguided, according to a study by Mintel. Nearly two-thirds (64%) of urban Chinese seniors aged between 55 and 72 think it’s easy to make new friends later in life, with only 13% saying they often feel lonely. Meanwhile, a huge 57% of Chinese university students say they suffer from a high or medium degree of stress due to loneliness.

This research contradicts many popular theories that older consumers are more prone to loneliness, showing that they are actually more optimistic, independent and satisfied with life than younger generations. ‘All these [factors] indicate opportunities for companies and brands to create senior-focused offline social events to attract these silver consumers,’ says Scarlett Zhao, associate research analyst at Mintel China.

With older consumers creating new friendships and forms of kinship well into their retirement years, brands must avoid approaching this demographic with negative messaging.