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Paris – Beauty company L’Oréal Paris is teaming up with video-sharing site YouTube to create Destination Beauty, a new online platform dedicated to beauty.
Visitors to the site will be able to obtain expert tips from key people in the industry, including make-up artists Lauren Luke and Kandee Johnson.
To attract the growing number of women who consider the internet the number one source for information for beauty, videos offering tips on anything related to beauty – from skincare and eyecare to how to imitate celebrities – will be uploaded weekly. While L’Oréal products will be featured in the videos, Destination Beauty partners will not be limited exclusively to L’Oréal brands.
For more on developments in digital beauty, read our Beauty report.
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