Beauty report

As the world changes after the recession and we enter the New Normal age of the topsy-turvy Turbulent Teens, thankfully some things remain the same. As mature markets stagger out of the downturn – we hope a double-dip recession does not make them stumble – and emerging markets step confidently forwards, the beauty sector faces similar challenges to other consumer markets, especially the fast-moving consumer goods (FMCG), fashion, food and luxury sectors. But the beauty industry has its own, rather fetching ace up its sleeve, or rather, in its handbag: the ‘lipstick effect’.

By James Wallman, Jonna Dagliden and Julian Ellerby