Beauty gets a co-working makeover

Tokyo – While most industries have already succumbed to the co-working revolution, the beauty sector has yet to find a workable model. This is a surprise, given how many independent practitioners work in this space and the constant need to find locations that not only have all the requisite facilities, but can also adapt to flexible freelance working schedules.

The Go Today Shaire Salon – designed by Tokyo native Canoma – is one of the first to tackle this friction point head on, offering hair stylists a fully serviced booth without the need to pay the high cost of renting a chair from an established salon. The venue has 12 booths, six shampoo stations, makeup seats and a staff lounge.

‘There is an excessive supply of beauty salons here, which results in an increased risk for starting a business,’ Shinsuke Yokoyama, Canoma’s chief designer, tells Frame. ‘This project was planned with the belief that there is a demand for a good environment that enables communication between similarly active beauticians at a low cost through sharing salons.’

To see more examples of brands currently redefining the hair salon, read our dedicated listicle.