New e-sports league set for launch in Asia and America
Overwatch League by Blizzard Entertainment, Global

New e-sports league set for launch in Asia and America

Global – Due to start later this year, the Overwatch League will mimic the structure of traditional sporting leagues.

Article/21599 3e4
Overwatch League by Blizzard Entertainment

Global – Due to start later this year, the Overwatch League will mimic the structure of traditional sporting leagues.

With teams already announced in Boston, Los Angeles, Miami-Orlando, New York, San Francisco, Seoul and Shanghai, matches in the first season will be played every Thursday, Friday and Saturday at an e-sports arena in Los Angeles before expanding to venues around the world to create a formal home and away set-up.

‘We are building this league for fans – e-sports fans, traditional sports fans and gaming fans – and we’re thrilled to have individuals and organisations who are as passionate about professional competition as we are,’ says Bobby Kotick, CEO of video games company Activision Blizzard.

The game, Overwatch, is part of Blizzard Entertainment's portfolio of games including World of Warcraft, Hearthstone, StarCraft and Heroes of the Storm, and has already connected more than 30m players. In an unprecedented move, teams participating in the league will be allowed to keep all venue revenue up to a set amount, making it a lucrative prospect for players and investors.

The Big Picture

  • Gaming is no longer a niche past-time associated with the socially reclusive, but a rapidly growing and extremely lucrative sector. For more, see our Insight report
  • LS:N Global has tracked this move into the mainstream arena since 2016, noting the growing potential for advertisers in this virtual space. For more, see our Video Games Market report
Discover More News
Dutch Pavilion re-imagines the sports bar at Venice Architecture Biennale

News

Dutch Pavilion re-imagines the sports bar at Venice Architecture Biennale

Curated by Amanda Pinatih and designed by Gabriel Fontana, Sidelined re-imagines the traditional sports bar as a welcoming, non-binary social space.
The Netherlands : Venice Architecture Biennale : Design
Primark’s Never Basic campaign champions quality and style at affordable prices

News

Primark’s Never Basic campaign champions quality and style at affordable prices

Primark is spotlighting affordable fashion essentials with the launch of its new spring/summer campaign, Never Basic – Standout Quality.
Primark : Fashion : Value Redefined
Stat: Clubbing culture enters its Flat Age era

News

Stat: Clubbing culture enters its Flat Age era

A new survey by YouGov challenges stereotypes about age and nightlife culture.
Nightlife : Clubbing : Flat Agers
Olivier Rousteing re-imagines whisky with Johnnie Walker

News

Olivier Rousteing re-imagines whisky with Johnnie Walker

Johnnie Walker has unveiled its first collaboration under its new luxury platform Johnnie Walker Vault, partnering with French couture de...
Fashion : Luxury : Drink
The global happiness curve is flattening for Gen Z

News

The global happiness curve is flattening for Gen Z

The long-established U-shaped happiness curve – high in youth, dipping in midlife and rising again in old age – appears to be flattening.
Gen Z : Health : Wellness
Stat: The human touch is still crucial for luxury shoppers

News

Stat: The human touch is still crucial for luxury shoppers

Despite the growing presence of AI in customer service, new research from Ventrica suggests the human touch remains a key driver of posit...
Luxury : Retail : Stat
Koto NYC weaves humanity into Uniqode’s digital-first brand identity

News

Koto NYC weaves humanity into Uniqode’s digital-first brand identity

Design agency Koto NYC has reimagined QR code management platform Uniqode’s brand identity.
Design : Technology : Branding
Foresight Friday: Rose Coffey, senior foresight analyst

News

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst ...
Foresight Friday : Fashion : Design
Stat: US consumers turn to buy now, pay later for groceries amid recession fears

News

Stat: US consumers turn to buy now, pay later for groceries amid recession fears

One in four Americans are now using buy now, pay later (BNPL) services to finance groceries, up from 14% last year, according to a recent LendingTr...
Retail : Finance : Food
Sweaty Betty champions body confidence with Wear the Damn Shorts campaign

News

Sweaty Betty champions body confidence with Wear the Damn Shorts campaign

Sweaty Betty is back with a powerful new chapter of its Wear the Damn Shorts campaign, confronting women’s leg-related insecurities head-on.
Advertising : Sports : Wellness
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN