Meet our Mexican Luxurians
Juan Pablo

Meet our Mexican Luxurians

Global – This tribe of luxury consumers support local designers, connect with the region’s culture and approach luxury with Mexico in mind.

Film by Alejandro Avendaño, edited by James Maiki

Global – This tribe of luxury consumers supports local designers, connects with the region’s culture and approaches luxury with Mexico in mind.

Mexico is changing, and this is reflected in increased coverage of issues concerning the region in news media. Mexican fashion designers are finding success with statement pieces such as Anuar Layon’s Mexico is the Shit jacket, and a new-found sense of patriotism is sweeping the country.

Our Mexican Luxurians have a ‘consume local’ mindset and engage with the country’s rich artisanal culture. Marcela Solana, a Puebla-based fashion lecturer, believes that Mexico is an underrated country with lots to offer and and has lined her walls with artworks by local artists.

Tulum-based operating director of Slow Hospitality Juan Paplo Heredia says the idea of a trip to Oaxaca to buy textiles has suddenly become an appealing option. Deya Tarno, a fashion retailer and entrepreneur based in Monterrey, likes to champion local Mexican designers through her sense of style.

The Big Picture

  • Brands must move away from relying on traditional luxury markets such as the US and China. For more on the emerging luxurian mindset in Mexico, read our latest Tribe
  • For more on the changing face of luxury, purchase our Luxury Futures Report 2017
Discover More Daily Signals
Heineken leverages the power of fandom to spark friendship between strangers

Daily Signals

Heineken leverages the power of fandom to spark friendship between strangers

International brewer Heineken has launched Fans Have More Friends, a sponsorship platform built on the idea that shared passions are one of the fas...
Fandom : Sports : Drinks
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals shaping culture right now. This week, foresight analyst Seyi ...
Bridgerton : Regency : Balls
Stat: Uptick in night-routine content reflects a shift towards protective wellness

Daily Signals

Stat: Uptick in night-routine content reflects a shift towards protective wellness

Night-routine content on TikTok rose 46% year-on-year in Q4 (October–December) 2025, reaching 13.2m weekly views, according to new research from Kyra.
Health : Wellness : Sleep
The Future Laboratory launches 2026 events calendar

Daily Signals

The Future Laboratory launches 2026 events calendar

The 2026 events calendar is here. Don’t just follow the future – get ahead of it. Join The Future Laboratory in 2026 for a programme of inspiring p...
The Future Laboratory : Events : Calendar
How diet sodas fell out of fashion

Daily Signals

How diet sodas fell out of fashion

Consumers are turning their backs on diet drinks, with zero sugar emerging as the preferred signifier of healthier indulgence.
Drink : Health : Food Retail
Stat: Alcohol abstinence in England rises as sober-curious lifestyles gain traction

Daily Signals

Stat: Alcohol abstinence in England rises as sober-curious lifestyles gain traction

Almost a quarter of adults in England (24%) now abstain from alcohol, marking a notable rise from previous years when non-drinkers consistently acc...
Drink : Stat : Statistics
How forpeople used bio-electrical tree data to shape Tree Aid’s rebranding

Daily Signals

How forpeople used bio-electrical tree data to shape Tree Aid’s rebranding

London-based creative studio forpeople has unveiled a pro bono rebranding for international development charity Tree Aid, placing living systems at...
Design : Nature : Technology
Bara brings Welsh flavours to South London

Daily Signals

Bara brings Welsh flavours to South London

Bara is London’s first café dedicated to Welsh cuisine, opening in February 2026 in Peckham, southeast London.
Food : Hospitality : Cuisine
Stat: Silent mental health crisis among women over 50

Daily Signals

Stat: Silent mental health crisis among women over 50

Almost two in three women over 50 in the UK struggle with their mental health, yet nearly nine in 10 do not seek help, according to new research co...
Generation X : Women's Health : Mental Health
Childline gamifies digital pressure to prompt reflection among teens

Daily Signals

Childline gamifies digital pressure to prompt reflection among teens

British counselling service Childline has launched a new campaign, Race to a Milli, designed to raise awareness of the pressures of online life for...
Technology : Health : Wellness
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN