Dreem by Rythm and Fuseproject, San Francisco Dreem by Rythm and Fuseproject, San Francisco
Dreem by Rythm and Fuseproject, San Francisco Dreem by Rythm and Fuseproject, San Francisco
Dreem by Rythm and Fuseproject, San Francisco Dreem by Rythm and Fuseproject, San Francisco

Dreem monitors brain activity to improve sleep quality

27 : 06 : 2017 Wellness : Digital : Technology

San Francisco – Developed by neurotechnology start-up Rythm, the device is designed to help users get a better night’s sleep.

The wearable device monitors and analyses brain activity during sleep, and emits subtle sounds into a user’s ear to improve the quality of sleep. It boasts a variety of features that are designed to help users fall asleep faster, including Air, which synchronises a user’s heart rate and breathing frequency, and a meditation-based feature called Flow.

In an early trial, users achieved a decrease in sleep onset of up to 30%, and Dreem claims that the device can enhance the quality of deep sleep by up to 31% by synchronising sound stimulation with users’ brain activity.

‘Rythm has developed technology that has the potential to change how people perceive their sleep, while also giving users new tools to improve their wellbeing,’ says Emmanuel Mignot, a sleep researcher and scientific advisory board member at Rythm. ‘To have a solution like Dreem that makes sophisticated medicine accessible to anyone is a powerful step forward.’

The device is also designed to help optimise users’ morning routine. A smart alarm clock feature wakes users when they are in the lighter stages of sleep, helping them to feel more refreshed and alert.

The Big Picture

  • For more on how advances in science and technology are helping consumers to improve their physical and mental wellbeing, read our macrotrend The Optimised Self
  • As LS:N Global examined in our Sleep Market, the calming and sleeping product market is predicted to achieve a retail sales value of £547m ($698m, €618m) in 2019
Discover More Daily Signals
The Trend: The Great Beauty Blur

Daily Signals

The Trend: The Great Beauty Blur

2025 marks a critical inflection point for beauty. The sector, once defined by diversity and creativity, has grown increasingly monotonous, as glob...
Beauty : Wellness : Identity
The Big Idea: Neo-community Market

Daily Signals

The Big Idea: Neo-community Market

Brands are redefining engagement by transforming followers into communities where belonging is the ultimate currency.
Beauty : Engagement : Community
The Campaign: The Ordinary exposes beauty industry buzzwords in dystopian new video

Daily Signals

The Campaign: The Ordinary exposes beauty industry buzzwords in dystopian new video

In a provocative campaign in October 2025, skincare brand The Ordinary called out the beauty industry’s reliance on pseudo-scientific language.
Beauty : Skincare : Cosmetics
The Viewpoint: Reframing Ageing

Daily Signals

The Viewpoint: Reframing Ageing

Jacynth Bassett, founder and CEO of Ageism Is Never In Style, is reshaping the conversation around ageing, positioning it as a privilege rather tha...
Beauty : Marketing : Ageing
The Space: Koyia perfumery asks customers to pay with time rather than money

Daily Signals

The Space: Koyia perfumery asks customers to pay with time rather than money

In September 2025, Swedish fragrance brand Koyia introduced a forest-based retail concept where the only currency is time.
Beauty : Retail : Fragrance
The Trend:  The New Age of Discovery

Daily Signals

The Trend:  The New Age of Discovery

Where can consumers still find newness amid algorithm fatigue, ad blockers and saturated content platforms? Part of the answer lies in gatekeeping ...
Technology : Discovery : Retail
The Big Idea: The Future of  Dating Apps

Daily Signals

The Big Idea: The Future of Dating Apps

Hinge is the ‘designed to be deleted’ dating app now turning to real-life connections to tackle Gen Z loneliness. The Future Laboratory spoke to pr...
Technology : Dating Apps : Hinge
The Campaign: Why Apple leaned into artisanal charm for 2025 festive push

Daily Signals

The Campaign: Why Apple leaned into artisanal charm for 2025 festive push

Apple’s 2025 Christmas campaign A Critter Carol puts human craftsmanship front and centre.
Technology : Advertising & Branding : Apple
The Viewpoint: Cyberchondria and Its Cure

Daily Signals

The Viewpoint: Cyberchondria and Its Cure

The democratisation of medical knowledge – and the spread of fake news – has opened the doors to a new kind of cyberchondria. Jay Topham, co-founde...
Technology : Cyberchondria : Health
The Space: Koibird’s London store mixes digital and physical

Daily Signals

The Space: Koibird’s London store mixes digital and physical

A new wave of designers is bridging the virtual chaos of gaming realms and extended reality with the tactile authenticity of human craft.  
Technology : Retail : Design
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN