The MiLi Moisture Meter measures skin hydration

Consumers are increasingly aware of the negative impact of toxins and irritants on their health, and are looking for tools that track the condition of their skin and offer skincare advice.

Users hold the Bluetooth-enabled MiLi Moisture Meter to their skin for five seconds to measure their skin hydration levels, which are displayed on an accompanying smartphone app. The device, a collaboration between MiLi and H2O+ Beauty, is designed to be used in conjunction with H2O+ Beauty’s Oasis Hydrating Treatment and Oasis Ultra Hydrating Cream, and the brand claims that it ‘increases the skin’s ability to retain moisture for 24 hours’.

‘Our consumers are well-informed and tech-savvy, seeking a deeper understanding of the myriad products that are vying for their attention,’ says Joy Chen, CEO of H2O+ Beauty. ‘We are able to satisfy their need with this new tool, which is inspired by the tracking capabilities of wearable fitness technology.’