Ai Weiwei’s Hansel & Gretel examines the rise of surveillance culture

12 : 06 : 2017 Digital : Culture : Technology

New York – The installation features a variety of tracking technologies.

Hansel & Gretel by Ai Weiwei at Park Avenue Armory, New York Hansel & Gretel by Ai Weiwei at Park Avenue Armory, New York
Hansel & Gretel by Ai Weiwei at Park Avenue Armory, New York Hansel & Gretel by Ai Weiwei at Park Avenue Armory, New York
Hansel & Gretel by Ai Weiwei at Park Avenue Armory, New York Hansel & Gretel by Ai Weiwei at Park Avenue Armory, New York
Hansel & Gretel by Ai Weiwei at Park Avenue Armory, New York Hansel & Gretel by Ai Weiwei at Park Avenue Armory, New York

The installation, which is on display at Park Avenue Armory, is a collaboration between the artist and architects Jacques Herzog and Pierre de Meuron. According to Rebecca Robertson, executive producer and president of Park Avenue Armory, it offers a ‘thought-provoking, immersive experience that explores how surveillance transforms public space into a controlled environment where individuals forfeit their anonymity’.

Infrared cameras track visitors in the space and broadcast their movements to a global online audience, while surveillance drones periodically survey the space. A Surveillance Laboratory provides a forum for visitors to discuss surveillance culture and learn more about drones and surveillance technology.

‘This project provides a powerful lens for examining surveillance as one of the defining social phenomena of our time and provokes pressing questions about the right to privacy in a hyper-monitored world,’ explains Robertson.

The Big Picture

  • In a culture of surveillance, consumers are looking to technology to manage, protect and shape their online identity. Read our macrotrend The Sharded Self to find out more
  • Rising levels of distrust and discontentment are driving consumer behaviour in a Dislocated World
Discover More Daily Signals
The Trend: Human by Design

Daily Signals

The Trend: Human by Design

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design : Creativity : Branding
The Big Idea: Branding in the Age of Elasticity

Daily Signals

The Big Idea: Branding in the Age of Elasticity

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design
The Campaign: New Forest’s rebranding turns tourists into custodians

Daily Signals

The Campaign: New Forest’s rebranding turns tourists into custodians

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity. 
Design
The Viewpoint: Rehumanising 3D Design

Daily Signals

The Viewpoint: Rehumanising 3D Design

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity. 
Design
The Space: Glossier unveils immersive experience for Fleur fragrance launch in Paris

Daily Signals

The Space: Glossier unveils immersive experience for Fleur fragrance launch in Paris

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design
The Trend: The Great Beauty Blur

Daily Signals

The Trend: The Great Beauty Blur

2025 marks a critical inflection point for beauty. The sector, once defined by diversity and creativity, has grown increasingly monotonous, as glob...
Beauty : Wellness : Identity
The Big Idea: Neo-community Market

Daily Signals

The Big Idea: Neo-community Market

Brands are redefining engagement by transforming followers into communities where belonging is the ultimate currency.
Beauty : Engagement : Community
The Campaign: The Ordinary exposes beauty industry buzzwords in dystopian new video

Daily Signals

The Campaign: The Ordinary exposes beauty industry buzzwords in dystopian new video

In a provocative campaign in October 2025, skincare brand The Ordinary called out the beauty industry’s reliance on pseudo-scientific language.
Beauty : Skincare : Cosmetics
The Viewpoint: Reframing Ageing

Daily Signals

The Viewpoint: Reframing Ageing

Jacynth Bassett, founder and CEO of Ageism Is Never In Style, is reshaping the conversation around ageing, positioning it as a privilege rather tha...
Beauty : Marketing : Ageing
The Space: Koyia perfumery asks customers to pay with time rather than money

Daily Signals

The Space: Koyia perfumery asks customers to pay with time rather than money

In September 2025, Swedish fragrance brand Koyia introduced a forest-based retail concept where the only currency is time.
Beauty : Retail : Fragrance
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN