Gal-dem champions female and non-binary creatives

Gal-dem champions female and non-binary creatives

UK – The collective is using the launch of the new Levi’s 501 skinny jeans to highlight the creativity of people of colour.

Article/21264 c16
gal-dem x Levis Skinny 501 in collaboration with Dazed and Confused. Photography Abiola Renee, illustration Mariel NO, styling Helmi Okpara

UK – The collective is using the launch of the new 501 skinny jeans to highlight the creativity of people of colour.

The campaign was shot by and featured women and non-binary leaders across a variety of creative industries. The range of talent included R&B artist Ojerime, black transgender performance artist Travis Alabanza, artist manager Danai Mavunga, NIKAO jewellery designer Lisa-Marie Carter and singer Fran Lobo.

‘There are so many amazing different pockets of DIY things happening at the moment and everyone’s sort of writing their own narrative,’ Gal-dem co-founder Antonia Odunlami told Dazed. ‘Everyone’s so sick to death of being pigeonholed and also, I think, just having the autonomy – having the internet and having the resources – just make us really fortunate to be able to continue to do all the things that we’re all doing. We just wanted to showcase that.’

The Big Picture

  • Gal-dem is using the influence and reach of a mainstream brand such as Levi’s to make space for under-represented demographics in the creative industries
  • Outsider collectives that gained traction during the independent publishing boom of 2014 are now transforming their respective industries. See our Neutral Culture macrotrend for more.
Discover More News
Web Summit 2024: Thirsty brands, Trump vs Hollywood and designing for sustainability

News

Web Summit 2024: Thirsty brands, Trump vs Hollywood and designing for sustainability

On day two of Web Summit, attendees spread their attention across start-up pitches, the exhibition floor and a series of talks and panels covering ...
Technology : Pop-culture & Media : Society
Shiseido celebrates Japanese craft in award-winning holiday display

News

Shiseido celebrates Japanese craft in award-winning holiday display

Shiseido’s holiday window display, Beauty From Within, at the Shiseido Parlour in Ginza, Tokyo, has won Window Display of the Year at the Frame Awa...
Retail : Beauty : Design
Meta expands VR education with global university partnerships

News

Meta expands VR education with global university partnerships

Meta is advancing its mission to integrate virtual reality (VR) in education, partnering with 13 universities across the US and the UK to beta-test...
Youth : Technology : Design
Stat: The fashion industry braces for another stormy year

News

Stat: The fashion industry braces for another stormy year

According to McKinsey & Co’s and The Business of Fashion’s annual State of Fashion report, the global fashion industry faces steep challenges i...
Fashion : Sustainability : Society
Web Summit 2024: Pharrell Williams, industrial forests and immersive influencing

News

Web Summit 2024: Pharrell Williams, industrial forests and immersive influencing

Lisbon, the European Capital of Innovation since 2023, is once again hosting Web Summit, a four-day event that draws over 70,000 attendees and the ...
Technology : Pop-culture & Media : Events
PIX Moving launches AI-enhanced Robo-EV

News

PIX Moving launches AI-enhanced Robo-EV

Robotics company PIX Moving has introduced Robo-EV, a 3D-printed micro-metal car featuring an AI-powered personal assistant designed to assess and ...
Design : Technology : Mobility
British skincare brand Haeckels relaunched with a new identity

News

British skincare brand Haeckels relaunched with a new identity

Haeckels, the British skincare and fragrance brand, is rebranding as Formerly Known As Haeckels (FKAH), distancing itself from the controversial Ge...
Beauty : Advertising & Branding : Retail
Stat: UK study shows sharp decline in reading for pleasure among children

News

Stat: UK study shows sharp decline in reading for pleasure among children

A new UK survey by the National Literacy Trust (NLT) reveals a shocking decline in children’s enjoyment of reading.
Youth : Education : Society
Lava Genie re-invents the guitar for a new generation of players

News

Lava Genie re-invents the guitar for a new generation of players

Lava Genie, a revolutionary stringless sampler guitar, is transforming how musicians interact with the instrument.
Technology : Artificial Intelligence : Design
Adventure-based immersive zoological park to open in Singapore

News

Adventure-based immersive zoological park to open in Singapore

In March 2025, Rainforest Wild Asia, Singapore’s latest 13-hectare zoological park, will open at Mandai Wildlife Reserve.
Design : Travel & Hospitality : Sustainability
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN