Domestic bliss

Located on the lower ground floor of Selfridges, Our House has been designed by collaborative The New Craftsmen as a haven of calm to help visitors counteract the negative effects of fast-paced city life. To enter, shoppers ring a bell and are handed a key that opens a small wooden door into the store’s ‘home away from home’.

Visitors are invited to participate in a range of workshops that teach traditional skills such as spice crushing, bread making and silk rug weaving to re-engage consumers in the slower side of home life in today’s fast-paced digital age.

‘With Our House, we have built a home for all our customers to interact in and find themselves reconciled with a pre-digital time when home rituals and making simple things well were at the heart of life,’ says Linda Hewson, creative director at Selfridges.