Creative campaigns

Global – A number of the 2017 Webby Award nominees were featured in our 2017 Trend Briefing.

• The campaigns were explored in our Civic Brands, Focus Filter and Neo-kinship macrotrends
• Voting for the Webby Awards closes on 20 April

Our Civic Brands macrotrend featured technology incubator Jigsaw’s Sideways Dictionary project help, which aims to help people understand technology jargon, and Nike’s Equality campaign, which asks consumers to drive equality and change in their local community.

This Panda is Dancing by Sander van Dijk and Max Stossel, which is designed to raise awareness about the how media maximises our screen time, played a part in our Focus Filter macrotrend. Nike’s text-only Time is Precious campaign, which aims to tackle digital addictions, and Solace, an interactive film by Evan Boehm that envisages a dark future in which marketing, DNA and addiction are intertwined, also featured.

Samsung’s Bedtime VR Stories experience featured in our Neo-kinship macrotrend. The technology enables parents and children separated by distance to interact with each other virtually.