Preview: Post-ownership Products

Sharing-economy platforms, particularly in the automotive and housing sectors, are now expanding into post-ownership networks built around communal products.

One brand that has designed for multiple owners from the start is Lynk & Co. The automotive company offers consumers the option of merged usage, where products are shared within an informal community. The ‘buyer’ will pay a monthly subscription fee for his or her vehicle, and the model makes sharing easy as the owner will be able to grant access to others via a digital key, and will be able to track the location of the car.

Airbnb is also working towards making home-owners more comfortable creating shared spaces through its partnership with smart home provider Vivint.