Rent-a-shelf retail

07 : 03 : 2017 Bulletin : Streamlined Shopping : New York

US – Bulletin has opened a new bricks-and-mortar store in SoHo that enables brands to rent out a specific section of the shop floor.

  • Bulletin streamlines the process of getting a product onto the shop floor
  • Applications are made online and Bulletin checks that a seller’s product fits with the store’s aesthetic
Bulletin, New York Bulletin, New York
Bulletin, New York Bulletin, New York
Bulletin, New York Bulletin, New York
Bulletin, New York Bulletin, New York

Bulletin offers small-scale manufacturers the opportunity to see their products in store within five days of applying. After completing the pitch process online, producers ship their products to the store and they are then installed on the shop floor. The brand, which plans to open stores in Los Angeles and Portland, gives applicants the option of selling their products in all three locations in order to test new audiences and build brand awareness.

For brands starting out, renting a whole store is a risky financial investment and although shops often accept pitches to expand their inventory, this process is traditionally a convoluted one and demands a bigger commitment from the seller than simply paying a monthly fee.

Those using Bulletin’s service can monitor their sales through the brand’s seller dashboard, which provides real-time sales data, product management and inventory management. Users are charged a monthly fee, offering a flexible option for new sellers with limited finances.

The Big Picture

By applying the online marketplace approach to bricks-and-mortar retail, Bulletin offers sellers the speed of online retail while allowing them to show the quality of their products. For more on physical retail brands finding inspiration in the digital world, see our Streamlined Shopping microtrend.

Discover More Daily Signals
Depop taps Kelis to spotlight resale’s everyday returns

Daily Signals

Depop taps Kelis to spotlight resale’s everyday returns

Depop is doubling down on the everyday value of secondhand fashion with the launch of Depoponomics, a new US campaign championing resale as a means...
Sustainability : Depop : Resale
Foresight Friday: Ella Murray, junior creative visualiser

Daily Signals

Foresight Friday: Ella Murray, junior creative visualiser

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, junior creative visualise...
Foresight Friday : Gen Z : Nightlife
Stat: Brazil’s 2026 Carnival projections signal rising global appeal

Daily Signals

Stat: Brazil’s 2026 Carnival projections signal rising global appeal

Brazil’s 2026 Carnival was expected to attract more than 65m participants across the country, according to estimates from the country’s Ministry of...
Travel : Leisure : Culture
How Salomon is celebrating everyone who shapes sport

Daily Signals

How Salomon is celebrating everyone who shapes sport

Salomon is using its first official Winter Games partnership to launch Shaping New Futures, a long-term campaign signalling a shift towards proacti...
Sport : Fitness : Advertising
Streaming service Menta serves as a tool for dementia care

Daily Signals

Streaming service Menta serves as a tool for dementia care

Menta, a secure streaming service developed between Istanbul and Amsterdam, is rethinking the role of tv in dementia care.
Media : Technology : Health And Wellness
Stat: AI commerce trust gap widens at checkout across Asia-Pacific

Daily Signals

Stat: AI commerce trust gap widens at checkout across Asia-Pacific

Visa has revealed a widening trust gap in AI commerce across Asia-Pacific, with consumers embracing AI for browsing but hesitating at checkout.
Technology : Artificial Intelligence : Statistic
Chili’s turns margarita superfans into club members

Daily Signals

Chili’s turns margarita superfans into club members

American casual dining chain Chili’s has launched an official Margarita of the Month Club, timed to coincide with National Margarita Day on 22...
Food : Drink : Fashion
EU to ban destruction of unsold fashion and accessories

Daily Signals

EU to ban destruction of unsold fashion and accessories

The European Commission has confirmed a ban on the destruction of unsold clothing, accessories and footwear, under new measures adopted as part of ...
Sustainability : Fashion : Statistic
Stat: Teenagers in England exposed to harmful and illegal product advertising online

Daily Signals

Stat: Teenagers in England exposed to harmful and illegal product advertising online

Children in England are being ‘bombarded’ with online ads for harmful, age-restricted products, according to a survey of 2,000 teenagers for the Ch...
Youth : Technology : Statistic
Clair introduces continuous monitoring wearable for hormone health

Daily Signals

Clair introduces continuous monitoring wearable for hormone health

Clair is a new start-up from Stanford University building what it calls ‘life-stage intelligence’: a non-invasive, continuous hormonal health monitor.
Women's Health : Technology : Hormonal Health
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN