Rent-a-shelf retail

07 : 03 : 2017 Bulletin : Streamlined Shopping : New York

US – Bulletin has opened a new bricks-and-mortar store in SoHo that enables brands to rent out a specific section of the shop floor.

  • Bulletin streamlines the process of getting a product onto the shop floor
  • Applications are made online and Bulletin checks that a seller’s product fits with the store’s aesthetic
Bulletin, New York Bulletin, New York
Bulletin, New York Bulletin, New York
Bulletin, New York Bulletin, New York
Bulletin, New York Bulletin, New York

Bulletin offers small-scale manufacturers the opportunity to see their products in store within five days of applying. After completing the pitch process online, producers ship their products to the store and they are then installed on the shop floor. The brand, which plans to open stores in Los Angeles and Portland, gives applicants the option of selling their products in all three locations in order to test new audiences and build brand awareness.

For brands starting out, renting a whole store is a risky financial investment and although shops often accept pitches to expand their inventory, this process is traditionally a convoluted one and demands a bigger commitment from the seller than simply paying a monthly fee.

Those using Bulletin’s service can monitor their sales through the brand’s seller dashboard, which provides real-time sales data, product management and inventory management. Users are charged a monthly fee, offering a flexible option for new sellers with limited finances.

The Big Picture

By applying the online marketplace approach to bricks-and-mortar retail, Bulletin offers sellers the speed of online retail while allowing them to show the quality of their products. For more on physical retail brands finding inspiration in the digital world, see our Streamlined Shopping microtrend.

Discover More Daily Signals
Heineken leverages the power of fandom to spark friendship between strangers

Daily Signals

Heineken leverages the power of fandom to spark friendship between strangers

International brewer Heineken has launched Fans Have More Friends, a sponsorship platform built on the idea that shared passions are one of the fas...
Fandom : Sports : Drinks
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals shaping culture right now. This week, foresight analyst Seyi ...
Bridgerton : Regency : Balls
Stat: Uptick in night-routine content reflects a shift towards protective wellness

Daily Signals

Stat: Uptick in night-routine content reflects a shift towards protective wellness

Night-routine content on TikTok rose 46% year-on-year in Q4 (October–December) 2025, reaching 13.2m weekly views, according to new research from Kyra.
Health : Wellness : Sleep
The Future Laboratory launches 2026 events calendar

Daily Signals

The Future Laboratory launches 2026 events calendar

The 2026 events calendar is here. Don’t just follow the future – get ahead of it. Join The Future Laboratory in 2026 for a programme of inspiring p...
The Future Laboratory : Events : Calendar
How diet sodas fell out of fashion

Daily Signals

How diet sodas fell out of fashion

Consumers are turning their backs on diet drinks, with zero sugar emerging as the preferred signifier of healthier indulgence.
Drink : Health : Food Retail
Stat: Alcohol abstinence in England rises as sober-curious lifestyles gain traction

Daily Signals

Stat: Alcohol abstinence in England rises as sober-curious lifestyles gain traction

Almost a quarter of adults in England (24%) now abstain from alcohol, marking a notable rise from previous years when non-drinkers consistently acc...
Drink : Stat : Statistics
How forpeople used bio-electrical tree data to shape Tree Aid’s rebranding

Daily Signals

How forpeople used bio-electrical tree data to shape Tree Aid’s rebranding

London-based creative studio forpeople has unveiled a pro bono rebranding for international development charity Tree Aid, placing living systems at...
Design : Nature : Technology
Bara brings Welsh flavours to South London

Daily Signals

Bara brings Welsh flavours to South London

Bara is London’s first café dedicated to Welsh cuisine, opening in February 2026 in Peckham, southeast London.
Food : Hospitality : Cuisine
Stat: Silent mental health crisis among women over 50

Daily Signals

Stat: Silent mental health crisis among women over 50

Almost two in three women over 50 in the UK struggle with their mental health, yet nearly nine in 10 do not seek help, according to new research co...
Generation X : Women's Health : Mental Health
Childline gamifies digital pressure to prompt reflection among teens

Daily Signals

Childline gamifies digital pressure to prompt reflection among teens

British counselling service Childline has launched a new campaign, Race to a Milli, designed to raise awareness of the pressures of online life for...
Technology : Health : Wellness
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN