Animated architecture
Shape in Scapes by Studio Antimateria, Italy

Animated architecture

Italy – Audiovisual installation Shape in Scapes demonstrates how projection mapping can be used to communicate the placemaking process.

Article/20911 eaa
Shape in Scapes by Studio Antimateria, Italy

Italy – Audiovisual installation Shape in Scapes demonstrates how projection mapping can be used to communicate the placemaking process.

  • The installation comprises three volumetric cement models of different landscapes, onto which abstract representations of architectural projects are projected
  • Designed by Studio Antimateria, it aims to highlight the technical and emotional aspects of architecture

Shape in Scapes visualises a series of architectural projects by students at the Polytechnic University of Milan. Visual representations of the students’ work are projected onto the surface of three 3D topographic maps of the landscapes in which the works are located, including the Margherita di Savoia salt flats in Italy, Lake Askja in Iceland and the Vardar river in Macedonia.

Studio Antimateria used a combination of projection mapping and visual and audio cues to communicate abstract, intangible and emotional aspects of the students’ architectural projects. The installation highlights the potential of projection mapping to make the concept of placemaking more engaging for consumers who might be turned off by technical drawings, speculative renderings and complicated concept statements.

The Big Picture

For more examples of designers that are combining sound and materials to create more engaging and emotional objects and experiences, read our Sonic Landscapes design direction.

Discover More News
Asahi Super Dry spotlights style and culture in campaign for Women’s Rugby World Cup

News

Asahi Super Dry spotlights style and culture in campaign for Women’s Rugby World Cup

Asahi Super Dry has launched a bold new campaign film starring English rugby union player Ellie Kildunne, spotlighting the confidence, creativity a...
Sports : Food And Drink : Advertising
Meta eyes smart glasses market with reported EssilorLuxottica stake

News

Meta eyes smart glasses market with reported EssilorLuxottica stake

Meta is reportedly taking a £2.6bn ($3.5bn, €3bn) stake in EssilorLuxottica, emphasising the tech giant’s growing commitment to smart eyewear as a ...
Technology : Fashion : Smart Glasses
Stat: Culture-driven fandom is reshaping Formula 1

News

Stat: Culture-driven fandom is reshaping Formula 1

Formula 1’s global fandom is entering a new era, fuelled by Gen Z, women and culturally captivated audiences.
Sports : Formula One : Streaming
Immersive design is reshaping the future of luxury spaces

News

Immersive design is reshaping the future of luxury spaces

Immersive technologies are redefining how luxury brands design and deliver physical spaces, from real estate to retail and hospitality.
Luxury : Technology : Design
Polaroid champions an analogue way of living amid AI hype

News

Polaroid champions an analogue way of living amid AI hype

Polaroid has launched The Camera for an Analog Life, a campaign designed to push back against screen fatigue and AI overload. The initiative celebr...
Technology : Design : Advertising
Zalando shifts from algorithm discovery to beauty expert authority with Insider’s Edit

News

Zalando shifts from algorithm discovery to beauty expert authority with Insider’s Edit

Zalando is rethinking how it sells beauty with the launch of Insider’s Edit, a new shoppable content series that blends expert advice with curated ...
Beauty : Retail : Fashion
Stat: AI’s impact on traditional search is already impacting ad spend

News

Stat: AI’s impact on traditional search is already impacting ad spend

As AI agents begin making purchases on behalf of consumers, retailers must redesign websites and rethink advertising strategies to remain visible a...
Technology : Retail
Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

News

Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

At Paris Haute Couture Week, Iris van Herpen unveiled Sympoiesis, a collection steeped in material innovation.
Couture : Fashion : Bioluminescent Algae
Foresight Friday: Dan Hastings, deputy foresight editor

News

Foresight Friday: Dan Hastings, deputy foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about.
Fashion : Luxury : Pop Culture & Media
Stat: Global spending on leisure travel will triple by 2040

News

Stat: Global spending on leisure travel will triple by 2040

A new report by Boston Consulting Group reveals that the global leisure travel market is set to triple in value, growing from £3.51 trillion ($4.25...
Travel : Hospitality : Tourism
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN